
Publicis Groupe Africa appoints Jarred Trembath to lead Influential
He brings extensive professional experience spanning media strategy, activation and content management to new role.
ECONOMIC OUTLOOK
By our African Marketing Confederation News Team | 2024
Continent set to outpace projected global average and be the second-fastest-growing region after Asia, says macro–economic report.
Africa will account for 11 of the world’s 20 fastest-growing economies in 2024, the African Development Bank Group said in its latest Macroeconomic Performance and Outlook of the continent.
East Africa will lead Africa’s growth momentum. Photo: Ninara, Wikipedia
Overall, real gross domestic product (GDP) growth for the continent is expected to average 3.8% in 2024 and 4.2% in 2025. This is higher than projected global averages of 2.9% and 3.2%, the report said.
Africa is set to remain the second-fastest-growing region after Asia.
The top 11 African countries projected to experience strong economic performance forecast are: Niger (11.2%); Senegal (8.2%); Libya (7.9%); Rwanda (7.2%); Cote d’Ivoire (6.8%); Ethiopia (6.7%); Benin (6.4%); Djibouti (6.2%); Tanzania (6.1%); Togo (6%); and Uganda at 6%.
“Despite the challenging global and regional economic environment, 15 African countries have posted output expansions of more than 5%,” Bank Group President, Dr Akinwumi Adesina said.
The latest report is calling for cautious optimism given the challenges posed by global and regional risks. These risks include rising geopolitical tensions, increased regional conflicts, and political instability – all of which could disrupt economic performance and continue inflationary pressures.
Overview of economic outlook across regions
The African Development Bank Group says the resilience of the continent’s economies remains strong, with positive growth projected for the five regions.
You can find out more about the macro-economic report here.

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