fbpx

DIGITAL ADSPEND

Mobile’s share of digital adspend could grow to 70% in four years

By our News Team | 2022

Desktop’s share of digital adspend may become negligible over the next decade, as consumers increasingly use mobile technology to access the internet.

For marketers, the digital world is increasingly going mobile, which is evident in the advertising projections for the next few years. According to figures presented by a StockApps.com analysis, mobile’s share of digital advertising spending is expected to grow up to 70% in 2026. 

In 2021, the percentage of mobile ad spending, versus desktop, was 60%.  Looking back to 2017, mobile’s percentage of adspend stood at just 44%.

Thus, over the course of the nine years, mobile’s share of adspend is expected to grow by 59%, versus that of desktop-based digital ads.

In a blog post published on the StockApps website, Vyom Chaudhary, an editor at the company, says the estimates are that the share of mobile ads will increase by approximately 2% every year for the next five years.

Digital Adspend

Photo by Darlene Alderson from Pexels

Annual growth rate of digital adspend will slow

In 2018, the annual rate of growth of ad spending on mobile platforms was 11%. It fell to 9% in 2019 and further to 7% in 2020, Chaudhary explains. From 2021 onwards, the annual growth rate is expected to hover around 3 to 4%. 

In the case of desktop-based adspend, the annual growth rate was at minus 9% in 2018, and it is expected to hover around minus 5-6% in the next five years.

“Even though the growth rate of mobile ads is expected to slow down in the coming years, it is evident that the digital ad industry is headed in only one direction: mobile,” notes Chaudhary.

“In the last few years, mobile phones and devices have become the preferred choice for users to access the internet. It’s hard to predict the technology in 2026 perfectly, but one thing is certain: that we are growing more and more mobile. 

“Hence, it wouldn’t be a surprise to see desktop ad share become negligent over the next decade.”

Retail Strategy

Retail Strategy

More than half of consumers say they are giving more thought to the social and environmental impact of their purchases before they buy.

Read More »
Data Protection

Data Protection

Latest penalty means that embattled Meta has been fined around US$1-billion by the European Union since September last year.

Read More »
The Internet

The Internet

Online users in almost every country surveyed want better control over how their personal data is collected, used and sold.

Read More »
Consumer Research

Consumer Research

We’re so worried that the people we’re buying gifts for will be offended by our present, that we overspend or get them what they don’t want.

Read More »
Brand Acquisitions

Brand Acquisitions

Study finds brand acquisitions may not work out as planned, as consumer perceptions of the brand become tainted. But this can be mitigated.

Read More »
Supply Chain

Supply Chain

Consumer-packaged goods industry in Africa is being ‘systematically transformed’ by Ramani’s ‘huge ambition’, investor says.

Read More »