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BUSINESS STRATEGY
Fashion and sportswear distributor Hudson Group plans to enter Kenya
By our African Marketing Confederation News Team | 2026
Company has operated in Africa for two decades and will leverage its expertise to bring new brands to the Kenyan market.
Hudson Group, an international fashion retailer and retail distributor based in Malta, has announced that it will expand its operations to Kenya later this year.
Photo: Hudson Group
The company already operates in three African markets – Morocco, Algeria and Nigeria – and also has business interests in various European markets such as Malta, Italy, Cyprus and Greece.
It represents leading fashion and sportswear-related brands like Nike, Calvin Klein, North Face, Urban Jungle, Sports Direct, Columbia Sportswear, Tommy Hilfiger and H&M.
“We, first and foremost, take time to understand the brand, to identify the potential consumer and create distribution strategies and retail experiences, to roll out the brand in target territories,” Hudson says on its website.
It adds that it has “people on the ground, a wealth of experience and strong local partners with whom we can make the difference”.
The company has been operating in Africa for more than two decades. It offers a service to retail brands wishing to operate on the continent, but may feel they lack the necessary expertise.
“Africa is set to be the next big consumer market, offering high potential to investors, with abundant opportunities across the regions,” Hudson says. It adds that it “firmly believes that Africa offers great potential for growth in retail, e-commerce and distribution businesses”.
The Group estimates that around 58% of its turnover will soon come from the African market.
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