Global pizza chain Papa John’s is expanding operations in Kenya

At the time it moved into Kenya, the brand intimated that it would use its Kenyan presence as a springboard into other SSA markets. It has since entered the DRC and is also active in North Africa. 

Locations at high-traffic filling stations 

Targeting high-traffic retail locations at filling stations is a key part of the brand’s Nairobi strategy.  

“Pizza brands and quick-service restaurants are increasingly abandoning traditional high-street locations in favour of fuel stops and commuter routes, betting that convenience will outweigh destination dining as traffic congestion worsens,” comments the Kenyan news publication The Standard. 

“The shift reflects a change in how food retailers consider location. Where prime real estate once meant visibility on busy streets or anchor positions in malls, operators now prioritise access points that align with existing consumer behaviour rather than trying to create new destinations. 

“Petrol stations have emerged as unexpected winners. Motorists already stop for fuel and follow familiar routes, so adding food outlets requires no detour, no search for parking, and minimal additional time in a city where traffic often disrupts daily schedules.” 

Globally, the Papa John’s chain has more than 6,000 restaurants in approximately 50 countries and territories. Papa John’s was established in 1984. By store count, it is outranked only by Domino’s and Pizza Hut.