
Landmark gathering gets underway with delegates from over 30 countries
Opening plenary hears that securing Africa’s economic future requires businesses to discover new customers and cross-border opportunities.
ONLINE SCAMS
By our African Marketing Confederation News Team | 2024
Australia’s consumer-protection body warns about dubious online investment trading platform scams, particularly on social media.
Australia’s National Anti-Scam Centre is warning the country’s consumers to beware of fake news articles and deepfake videos of public figures that endorse online investment trading platform scams, particularly on social media.
Last year, Australians reported losing more than US$5.2-million to online investment trading platform scams, with 400 reports made to the centre.
“We are urging Australians to take their time and do their research before taking up an investment opportunity – particularly those seen on social media,” the Deputy Chair of the Competition and Consumer Commission (ACCC), Catriona Lowe, said on Friday (1 March).
“Scammers are creating fake news articles and deepfake videos to convince people that celebrities and well-known public figures are making huge sums of money using online investment trading platforms, when in fact it is a scam.”
Photo by Sora Shimazaki from Pexels
“These fake videos and news articles circulating on social media and video sharing platforms, often claim that the online trading platform uses artificial intelligence or other emerging technologies such as quantum computing to generate high returns for investors, but it is not true,” Lowe said.
One man lost $52,000 in cryptocurrency after seeing a deepfake Elon Musk video interview on social media, clicking the link and registering his details through an online form.
He was provided with an account manager and an online dashboard where he could see his investment supposedly making huge returns. But when he tried to withdraw the money, he was locked out of his account.
According to the ACCC, this is how online investment trading platform scams often work:
“Ask yourself if you really know what you are investing in? Scammers can create fake news to make it seem legitimate. Do an internet search to see if there are warnings about this investment trading platform scam, including if the well-known public figure has warned about being impersonated,” the ACCC advises consumers.

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