Airline body urges African governments to act on opening market access
‘Strategies don’t move people. Now it is time to make the difficult decisions and execute them,’ senior executive stresses.
ONLINE SCAMS
How fake news articles and videos of public figures scam consumers
By our African Marketing Confederation News Team | 2024
Australia’s consumer-protection body warns about dubious online investment trading platform scams, particularly on social media.
Australia’s National Anti-Scam Centre is warning the country’s consumers to beware of fake news articles and deepfake videos of public figures that endorse online investment trading platform scams, particularly on social media.
Last year, Australians reported losing more than US$5.2-million to online investment trading platform scams, with 400 reports made to the centre.
“We are urging Australians to take their time and do their research before taking up an investment opportunity – particularly those seen on social media,” the Deputy Chair of the Competition and Consumer Commission (ACCC), Catriona Lowe, said on Friday (1 March).
“Scammers are creating fake news articles and deepfake videos to convince people that celebrities and well-known public figures are making huge sums of money using online investment trading platforms, when in fact it is a scam.”
Photo by Sora Shimazaki from Pexels
“These fake videos and news articles circulating on social media and video sharing platforms, often claim that the online trading platform uses artificial intelligence or other emerging technologies such as quantum computing to generate high returns for investors, but it is not true,” Lowe said.
One man lost $52,000 in cryptocurrency after seeing a deepfake Elon Musk video interview on social media, clicking the link and registering his details through an online form.
He was provided with an account manager and an online dashboard where he could see his investment supposedly making huge returns. But when he tried to withdraw the money, he was locked out of his account.
According to the ACCC, this is how online investment trading platform scams often work:
- Scammers entice victims through social media advertisements, deepfake videos on video-sharing platforms, and fake online news articles about celebrities and well-known public figures claiming to make substantial money from online trading platforms.
- This fake click-bait will link to a scam website where victims are prompted to enter their details. This is the gateway for communication between the scammer and victim.
- Scammers ask for a small investment via credit card to provide access to the trading platform.
- Scammers will often ask the new investor to download a third-party trading platform via the relevant app store, or provide the investor with login details for an online dashboard.
- After showing profits through a dedicated online dashboard, scammers persuade their victims to invest more. Sometimes scammers will allow victims to make a small withdrawal early in the scam to build trust.
- When the victim eventually tries to withdraw their funds, scammers will ask for withdrawal fees or cite tax implications to obtain more money. Some victims have reported being locked out of their account.
“Ask yourself if you really know what you are investing in? Scammers can create fake news to make it seem legitimate. Do an internet search to see if there are warnings about this investment trading platform scam, including if the well-known public figure has warned about being impersonated,” the ACCC advises consumers.
Uganda Tourism Board partners with major European ice hockey league
UTB says its ambition is to turn the visibility into interest, bookings and more visitors choosing to explore Uganda.
Researchers explain why 10-second micro ads outperform longer spots
Short ads shown on TV increased website visits within five minutes of airing by 10-40% compared with longer advertisements.
Competition continues to grow in the Moroccan supermarket sector
Supeco’s rapid expansion shows how the discount model is becoming a bigger part of grocery retail in the North African country.
Study identifies harmful paradox behind well-meaning green efforts
Consumers reward visible eco-friendly additions such as reusable bottles, but give little credit to businesses that reduce or remove products.
President Mahama commissions expanded evaporated milk facility in Ghana
Nestlé believes Ghana will continue to play a leading role in the future of Central and West Africa.
Momentum beginning to build for 2027 ACCS gathering in Addis Ababa
Ethiopia’s marketers gather to celebrate hosting next year’s conference – but with an eye on the hard work ahead.
PwC report examines the future of African entertainment and media
Tech is creating more ways for audiences to connect, but lasting value will come from understanding the people behind those connections.
Unilever investment expands its Vaseline production capacity in Africa
The new production line at the historic Maydon Wharf facility in Durban will address growing international demand.
World MICE Awards in Jamaica honour best African and global achievers
Tanzania, Kenya, Zimbabwe, Ethiopia and South Africa all feature in the African meetings, incentives, conferences and exhibitions awards.
AI won’t replace market research. But it will expose weak strategy
Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.