
Airline body urges African governments to act on opening market access
‘Strategies don’t move people. Now it is time to make the difficult decisions and execute them,’ senior executive stresses.
BUSINESS EDUCATION
By our African Marketing Confederation News Team | 2025
Membership of the Network of International Business Schools opens new opportunities, including access to international research collaborations.
The IMM Graduate School has announced its acceptance as a member of the Network of International Business Schools (NIBS), a global alliance dedicated to fostering cross-border collaboration in business education.
With over 75 years of expertise, the IMM Graduate School is a well-established private education provider in Africa, specialising in marketing, supply chain management, and business disciplines.
The unanimous approval of its membership by the NIBS Board marks an important milestone in its internationalisation strategy, the institute says in a press release.
Recommended by fellow member schools UC Leuven-Limburg (Belgium) and IBA Kolding (Denmark), the graduate school joins a distinguished group of institutions committed to advancing global business education.
Photo: Dr Elaine van Wyk of the IMM Graduate School
NIBS membership opens new opportunities
Membership of NIBS opens new opportunities for IMM Graduate School students, staff and partners – including access to international research collaborations, student competitions and the possibility of NIBS accreditation for its programmes.
It also strengthens the school’s ability to engage with a worldwide academic network and provide its students with globally relevant learning experiences.
“Joining NIBS is a significant step for the IMM Graduate School,” says Dr Elaine van Wyk, Group Chief Marketing and Sales Officer. “It allows us to build international partnerships that will benefit our students, expand our research footprint, and ensure our programmes remain aligned with global standards in business education.”
The announcement comes at a pivotal time as the graduate school continues to position itself as a leading provider of marketing, supply chain and business education.
“With NIBS membership, the institution is poised to accelerate its global engagement while creating opportunities that prepare graduates to thrive in an interconnected world,” the press release states.
The Network of International Business Schools (NIBS) is a global alliance of business schools that share a commitment to international cooperation in business education. Through academic partnerships, student exchanges, competitions and accreditation, NIBS fosters cross-cultural learning and collaboration among its members worldwide.

‘Strategies don’t move people. Now it is time to make the difficult decisions and execute them,’ senior executive stresses.

UTB says its ambition is to turn the visibility into interest, bookings and more visitors choosing to explore Uganda.

Short ads shown on TV increased website visits within five minutes of airing by 10-40% compared with longer advertisements.

Supeco’s rapid expansion shows how the discount model is becoming a bigger part of grocery retail in the North African country.

Consumers reward visible eco-friendly additions such as reusable bottles, but give little credit to businesses that reduce or remove products.

Nestlé believes Ghana will continue to play a leading role in the future of Central and West Africa.

Ethiopia’s marketers gather to celebrate hosting next year’s conference – but with an eye on the hard work ahead.

Tech is creating more ways for audiences to connect, but lasting value will come from understanding the people behind those connections.

The new production line at the historic Maydon Wharf facility in Durban will address growing international demand.

Tanzania, Kenya, Zimbabwe, Ethiopia and South Africa all feature in the African meetings, incentives, conferences and exhibitions awards.

Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.