BRAND ACTIVATIONS

LinkedIn’s coffee truck gives Gen Zedders career advice on the go

By our African Marketing Confederation News Team | 2024

Campaign is aimed at Gen Z professionals, said to be the least confident of all generations when it comes to navigating their working lives.

LinkedIn, which claims to be the world’s largest professional network, has teamed up with creative agency VCCP London to take career advice directly to young professionals through a clever brand activation involving a mobile coffee truck that visits key locations.

Photo: LinkedIn + VCCP London

 

The ‘LinkedIn Know-How To Go’ truck aims to make career advice more enjoyable and, of course, raise the profile of LinkedIn as it sets up at key locations in the cities of London and Manchester in the UK. 

 

Young professionals have been diving into career-boosting chats over cups of coffee named after corporate jargon. To add a bit of fun, attendees can get these menu items for free if they can guess what the names mean – or at least attempt it! 

 

“Experts are on hand to offer useful advice to professionals, tailored to whatever career stage they are in,” LinkedIn and VCCP London say in a media statement discussing the brand activation. 

 

Brand campaign aimed at Gen Z professionals  

 

According to the statement, the campaign is aimed at Gen Z professionals, which is the fastest-growing audience on LinkedIn. It was created to help them grow their careers at a time when the world of work is changing quickly and they don’t know where to start.  

 

As part of the brand activation campaign, a social-content series has been filmed at the events. A popular content creator asked the public to share their career know-how to, in turn, help others navigate the world of work. 

 

LinkedIn’s research finds that, while 86% of Gen Z professionals in the UK are open to new job opportunities this year, they’re also the least confident of all generations when it comes to navigating their professional lives or asking for help. 

 

Explains Zara Easton, Head of Brand Marketing UK at LinkedIn: “Starting out in your career can be daunting, and our research shows that as a generation that entered the world of work during the pandemic, Gen Z are looking for support in gaining the know-how to navigate their careers, match their skills to jobs they want, and build a strong professional network they can turn to for advice.” 

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.