
Ditch the lengthy and expensive new business pitch, says Forrester
Agencies have always hated pitching. Is the answer to reframe pitches into paid projects that make pitch consultants into partners?
INDUSTRY AWARDS
By our News Team | 2023
Khensani Nobanda, a former winner of the Loeries Marketing Leadership & Innovation Award, will help steer the long-standing industry awards.
The Loeries, the South African-based pan-African and Middle Eastern industry awards, has announced the appointment of senior marketer Khensani Nobanda to its board.
She is a well-known industry professional with Nedbank, where she holds the position of Group Executive for Marketing and Corporate Affairs. Nedbank is one of SA’s so-called ‘big five’ banking groups.
Khensani Nobanda has been appointed to the Loeries board
Nobanda succeeds Sydney Mbhele, Group Chief Marketing and Corporate Affairs Officer at Absa, who has been on the board for the past three years. Absa is another of the country’s major banking groups and also operates in various African countries.
“I am immensely honoured to have been nominated and appointed to the board of the Loerie Awards Company,” says Nobanda.
“Having participated in the Loeries in various forms over many years, I look forward to contributing to the industry in an even more impactful manner, not only from a festival perspective but also in addressing some of the critical issues we encounter to help truly transform the face of the industry.”
Won the 2021 Marketing Leadership & Innovation Award
She has several Loeries accolades under her belt, among them the 2021 Loeries Marketing Leadership & Innovation Award and several awards for her work rooted in created excellence. She has also been a Loeries judge.
Nobanda brings a wealth of experience to the board, not only from her time at Nedbank but also from her work at several blue-chip companies such as Unilever, South African Breweries and Vodacom.
“I’m really excited to welcome Nobanda onto our Loeries board. She’s someone I’ve personally admired from a distance, not only for incredible work she’s done at the marketing helm of Nedbank but also the passion and energy she exudes in everything she does,” says Loeries Chairperson and CCO of ad agency The Odd Number, Sbusiso Sitole.
Nobanda’s role on the board will be to ensure continued sound governance of the Loeries, which celebrates 45 years in existence in 2023. She will, additionally, automatically become a member of the Loeries Committee, which is responsible for guiding the operational objectives of the annual awards and festival.
Agencies have always hated pitching. Is the answer to reframe pitches into paid projects that make pitch consultants into partners?
Well-known Kenyan marketer to head up new hub, which will service Diageo operations in various parts of sub-Saharan Africa.
South African brands again dominate the latest Brand Finance Africa-wide study, but several Kenyan brands put in a strong showing.
Hypothetically, consumers would even go as far as to pay to prevent their personal information being resold to third parties.
The unveiling of the Top 200 brands by the Marketers Association of Zimbabwe culminates in the Superbrand Awards at year-end.
While culture and history still permeate the North African consumer experience, it is also a region undergoing a dramatic evolution.
Company says order-fulfilment software from the US digitises and optimises the picking, packing, staging and distribution of online orders.
Placing goods that are not on promotion next to ones that are being discounted can have both positive and negative effects.
AzamPesa mobile money wallet set to close the gap between urban and rural areas in terms of access to financial products and solutions?
Survey finds people spend a month of their lives waiting for call centre agents to pick up. So insurer unveils ‘#StopHoldMusic’ campaign.
Top brands of the future will not be focused on the products they sell, but rather on serving an ecosystem of stakeholder needs.