BRAND AMBASSADORS

L’Oréal Paris’ new brand ambassador for SSA makes fashion runway debut

By our African Marketing Confederation News Team | 2025

Amamkele Lithemba Qamata joined brand ambassadors from around the world at high-profile public show during Paris Fashion Week.

African actress Amamkele Lithemba Qamata has been unveiled as the brand ambassador for sub-Saharan Africa by international cosmetics brand L’Oréal Paris. 

 

She made her public debut at the recent Le Défilé L’Oréal Paris 2025 runway show, an annual event during Paris Fashion Week that celebrates beauty, fashion and diversity. It is open to the wider public and broadcast live worldwide. 

Photo: L’Oréal Paris

According to a media statement from L’Oréal, Qamata’s runway debut symbolised “a defining moment for African excellence on one of the world’s most prestigious stages”. 

 

The statement adds that she exuded confidence and grace as she joined a star-studded lineup of global ambassadors for the brand, which is sold in more than 150 countries. 

 

Qamata, who was born in South Africa, is best known for her roles as Buhle Ndaba in the Mzansi Magic series Gomora and Puleng Khumalo in the hit Netflix series Blood & Water. 

 

Ossify Media, a media and news company that celebrates African culture, creativity and resilience, says her presence on the Paris runway came just weeks after her official appointment as L’Oréal Paris’ sub-Saharan Africa Ambassador, announced at a high-profile Johannesburg event that underscored the brand’s deepening investment in the African market. 

 

Calling it a “strategic milestone for L’Oréal Paris”, Ossify Media notes that “the brand continues to expand its sub-Saharan Africa presence through meaningful local representation and authentic storytelling”. 

 

Comments Sikelela Finini, Brand Business Lead for sub-Saharan Africa at L’Oréal Paris’: “Her presence on that runway is not only a proud moment for the brand but also for millions of young Africans who see themselves reflected in her story.” 

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Jason Lottering
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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.