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BRAND AMBASSADORS
L’Oréal Paris’ new brand ambassador for SSA makes fashion runway debut
By our African Marketing Confederation News Team | 2025
Amamkele Lithemba Qamata joined brand ambassadors from around the world at high-profile public show during Paris Fashion Week.
African actress Amamkele Lithemba Qamata has been unveiled as the brand ambassador for sub-Saharan Africa by international cosmetics brand L’Oréal Paris.
She made her public debut at the recent Le Défilé L’Oréal Paris 2025 runway show, an annual event during Paris Fashion Week that celebrates beauty, fashion and diversity. It is open to the wider public and broadcast live worldwide.
Photo: L’Oréal Paris
According to a media statement from L’Oréal, Qamata’s runway debut symbolised “a defining moment for African excellence on one of the world’s most prestigious stages”.
The statement adds that she exuded confidence and grace as she joined a star-studded lineup of global ambassadors for the brand, which is sold in more than 150 countries.
Qamata, who was born in South Africa, is best known for her roles as Buhle Ndaba in the Mzansi Magic series Gomora and Puleng Khumalo in the hit Netflix series Blood & Water.
Ossify Media, a media and news company that celebrates African culture, creativity and resilience, says her presence on the Paris runway came just weeks after her official appointment as L’Oréal Paris’ sub-Saharan Africa Ambassador, announced at a high-profile Johannesburg event that underscored the brand’s deepening investment in the African market.
Calling it a “strategic milestone for L’Oréal Paris”, Ossify Media notes that “the brand continues to expand its sub-Saharan Africa presence through meaningful local representation and authentic storytelling”.
Comments Sikelela Finini, Brand Business Lead for sub-Saharan Africa at L’Oréal Paris’: “Her presence on that runway is not only a proud moment for the brand but also for millions of young Africans who see themselves reflected in her story.”
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