MARKETING CAMPAIGNS

Senegalese social media superstar Lame signs up for Pepsi campaign

By our News Team | 2022

Following on the heels of his brand ambassador role with Hugo Boss, African-born Khaby Lame has been recruited to promote the new Nitro Pepsi drink.

Khaby Lame, the global TikTok superstar born in Senegal, continues to take the marketing world by storm and has just been signed by Pepsi to help promote its new cola product.

Lame, who these days lives in Europe, seems to be on a roll. He recently also agreed a deal to be a brand ambassador for Hugo Boss as part of a major rebranding strategy for the company.

His TikTok success – he has more than 135-million followers on the social media platform and has notched up more than 2-billion ‘likes’ – has made him highly sought-after, particularly with brands seeking to tap into Gen Z and even younger audiences that dominate on TikTok.

Marketing Campaigns

Khaby Lame promoting new Nitro Pepsi. Image courtesy of Pepsi

New Nitro Pepsi infused with nitrogen

The Pepsi campaign is for Nitro Pepsi, a new product that is infused with nitrogen and said to be a ‘A Smoother Way to Soda’ in its payoff line. A TikTok video of Lame showing, in his own inimitable style, how to pour the product while standing at an upmarket bar, is already doing the rounds. You can watch it here.

But the full-scale ad campaign featuring the Senegalese superstar is scheduled to debut later this month on US national TV as part of the high-profile pre-Oscar Awards build up. There are also campaign billboards in Los Angeles, New York and Las Vegas. Plus print activations running in the likes of The New York Times and Hollywood Reporter.

“Since Khaby Lame is known for pointing out the obvious with the use of his signature hand gestures, we felt he was the perfect person to show the world Nitro Pepsi is a simple solution for those who prefer less carbonation than that of a traditional cola,” said Todd Kaplan, Chief Marketing Officer at Pepsi, in a media release.

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.