Environmental Activism
Brandalism group aims to embarrass airlines and wants advertising agency employees to refuse to do work for high-carbon clients.
MARKETING CAREERS
Many UK marketers are changing their jobs as skills shortage bites
By our News Team | 2022
More than 80 percent of businesses questioned for a UK survey said they wanted to employ more marketing staff this year.
In the United Kingdom, the marketers’ job merry-go-round is in full swing, it seems, with nearly three-fifths (58%) planning to change their employer this year.
The same recently published survey also indicates that over four-fifths (81%) of businesses polled are planning to recruit for marketing positions over the coming 12 months. This is in comparison to only 67% of businesses last year.
These surprising figures are listed in the latest seasonal update to the Hay UK Salary Survey. Hays is a major recruitment company in Britain.
The figure of 81% of businesses seeking marketing staff is higher than the current average across the board. Hays says that in sectors other than marketing, 73% of all employers reported that they are currently recruiting staff.
Illustration courtesy of Pixabay
Shortage of skills is a common problem
Researchers found that skills shortages remain widespread in marketing. Four-fifths (80%) of marketing employers say they have experienced skills shortages in the past year, with productivity cited by 40% of employers as the area most severely impacted by these shortages.
But finding to the necessary talent remains a challenge for most businesses. Hays found that nearly three-quarters (72%) of companies expect to encounter a shortage of suitable applicants.
Improving salaries has been one strategy to counter the problem. More than half of the marketers questioned said they had received a salary increase in the past year. The average increase was just over 2%, and while that may seem fairly low, people working in sectors such as digital and online marketing received increases much higher than the industry average.
Remote hiring of marketing talent is common, with 43% of employers saying they are currently hiring or plan to hire remotely, which is notably higher than the national average of only 28%. Around 90% of employers planning to hire remotely say the salaries for fully remote employees will be the same as those who are in the workplace some, or all, of the time.
Branding
Time is right to adopt a modern and contemporary new look as the brand embarks on the most exciting chapter in its history, CEO says.
Rebuilding Trust
Food-delivery customers tell researchers how businesses can save day and rebuild trust after failures in service.
Consumer Privacy
Regulator says the platform ‘may have’ processed children’s data without consent and also contravened other UK privacy legislation.
E-Commerce
But don’t panic as November is traditionally the best month for installs and sales across most markets because of Black Friday.
Agency Appointments
Full-service agency Avatar will assist with commercial and B2B marketing, products comms, influencer relations, events and media buying.
Executive Appointments
Koo Govender’s “priority will be to drive impact for the agency’s clients by helping them win in a platform world”, company says.
Customer Experience
Unique circumstances mean that African-based businesses still frequently still lag their international competitors in CX, study finds.
Retail Outlook
Online shopping’s share of the total retail pie will continue to rise and should comprise a quarter of all retail sales by 2027, says study.
Media Research
Elevating Media Measurement and Evaluation in a Resilient Africa will be the theme of Pamro’s 2022 event being staged in Cape Town.
Retail Innovation
South African retail giant believes the standard-size shopping bags it has been using disadvantaged customers travelling on public transport.