Many UK marketers are changing their jobs as skills shortage bites

By our News Team | 2022

More than 80 percent of businesses questioned for a UK survey said they wanted to employ more marketing staff this year.

In the United Kingdom, the marketers’ job merry-go-round is in full swing, it seems, with nearly three-fifths (58%) planning to change their employer this year.

The same recently published survey also indicates that over four-fifths (81%) of businesses polled are planning to recruit for marketing positions over the coming 12 months. This is in comparison to only 67% of businesses last year.

These surprising figures are listed in the latest seasonal update to the Hay UK Salary Survey. Hays is a major recruitment company in Britain.

The figure of 81% of businesses seeking marketing staff is higher than the current average across the board. Hays says that in sectors other than marketing, 73% of all employers reported that they are currently recruiting staff.

Marketing Careers

Illustration courtesy of Pixabay

Shortage of skills is a common problem

Researchers found that skills shortages remain widespread in marketing. Four-fifths (80%) of marketing employers say they have experienced skills shortages in the past year, with productivity cited by 40% of employers as the area most severely impacted by these shortages.

But finding to the necessary talent remains a challenge for most businesses. Hays found that nearly three-quarters (72%) of companies expect to encounter a shortage of suitable applicants.

Improving salaries has been one strategy to counter the problem. More than half of the marketers questioned said they had received a salary increase in the past year. The average increase was just over 2%, and while that may seem fairly low, people working in sectors such as digital and online marketing received increases much higher than the industry average.

Remote hiring of marketing talent is common, with 43% of employers saying they are currently hiring or plan to hire remotely, which is notably higher than the national average of only 28%. Around 90% of employers planning to hire remotely say the salaries for fully remote employees will be the same as those who are in the workplace some, or all, of the time.

Dr Kin Kariisa

Group CEO - Next Media

Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

  • Other current and previous roles played by Dr Kin Kariisa:
  • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
  • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
  • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
  • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
  • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.