
Volkswagen Group Africa continues creative partnership with Ogilvy
Ogilvy presented a “unique partner model” during an 11-month pitch process involving 15-plus agencies and multiple rounds of presentations.
MEDIA IN AFRICA
By our News Team | 2022
The Senegalese phase of the company’s plan to roll out affordable satellite TV services to selected villages is now well underway.
StarTimes Group, the Chinese-based multinational media company and digital TV provider with a strong presence in sub-Saharan Africa, has officially launched its business in Senegal with an opening ceremony for its main agency in the country.
Established in 1988 in Beijing, StarTimes has already made its digital TV and media service available to audiences in over 30 countries across Africa.
Photo courtesy of StarTimes Group
According to Houssainatou Diallo, public relations spokesperson for the company, the new main agency is part of the ongoing development of the StarTimes presence in Senegal. Around the continent, it is currently engaged in a project called ‘Access to satellite TV for 10,000 African villages’, with the aim of establishing a satellite-based television presence in around 600 villages in various African countries.
“The first phase [in Senegal] made it possible to carry out the census in 300 villages. The second phase will be executed soon,” Diallo said.
All equipment to villages is free, as is initial subscription
Diallo also revealed that the Ministry of Communication in Senegal will be responsible for identifying the relevant villages to receive the TV services, before the final installation phase by the StarTimes teams.
“Regarding the 10,000 villages project, all equipment is free – with three months free for the villagers and a Nova package project payable at only US$2,34,” Diallo explained.
According to the Broadcast Media Africa website, StarTimes provides more than 150 channels in Senegal. The Smart bouquet is available at US$7,03, the Super bouquet at US$14,06 and the All Startimes bouquet at US$18,74. Across Africa, StarTimes provides around 600 channels to consumers.
StarTimes Group was founded in 1988 by Chinese engineer Pang Xinxing, who is also the company’s current chairman. In 2002, StarTimes began to expand its business to Africa. In 2007, it became the first digital television operator licensed by Rwanda and, since then, has established subsidiaries in around30 African countries.
The company offers digital terrestrial television and satellite television services to consumers, and provides technologies to countries and broadcasters that are switching from analog to digital television.
Ogilvy presented a “unique partner model” during an 11-month pitch process involving 15-plus agencies and multiple rounds of presentations.
Nigeria reportedly has less than 4% of its cold chain capacity requirement. Much of Africa faces a similar challenge.
The latest issue of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, is now available.
As African commercial aviation expands, Marketing 5.0 has a vital role to play in enhancing operational efficiencies and customer service.
Researchers find that the location of sales interactions may be just as important as crafting a clever sales pitch.
CM(A) is a high-level pan-African professional designation awarded to senior marketers in recognition of their experiences and skills.
Travel industry marketers and content creators now have data-backed info on how to act, express emotion, or place products in a video.
Strong and varied speaker lineup explores into this year’s theme of ‘Resilience and Growth Through Sustainable Marketing’.
Formula milk companies must ‘stop presenting incomplete scientific evidence and inferring unsupported health outcomes’ say WHO and UNICEF.
Experienced marketer moves up from her previous position as Head of Brand and Communications for the company.
Annual CMO Breakfast in Kampala hears that achieving success in the boardroom requires depth and an understanding of your ‘kingdom’.
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.