TikTok achieving far higher engagement rates per post, study finds
February 28, 2023
‘TikTok is every industry’s best friend this year’, researchers say after analysing 5-million digital marketing posts across 14 industries.
LATEST news
Lauren Filen named Customer Director for Africa at Advantage Group
February 27, 2023
Strong experience in the FMCG sector sets up experienced marketer and business executive for senior pan-African role.
Kenya a dumping ground for unwanted ‘fast fashion’ clothing – study
February 27, 2023
NGOs say bundled clothes arriving in the country from EU are often so poor they are unusable and create pollution. But some disagree.
Advertising industry’s global media models in a state of extreme flux
February 24, 2023
The decades-old relationship between content, audiences and advertising is being eroded by data-rich performance channels like retail media.
British businesses to face big penalties for greenwashing claims
February 24, 2023
Soon-to-be-passed laws will put corporate greenwashers ‘in the crosshairs of the regulators’, legal experts warn.
B2B buyers are showing little loyalty to once-favoured suppliers
February 23, 2023
In some instances, a remarkable 90% of respondents to a survey said they have switched to a new supplier for certain business purchases.
Internet usage in Uganda grew by one million last year, study finds
February 23, 2023
Just under 25% of the population is now connected online and a little over 4% of Ugandans are active social media users.
A clear mandate for business to offer solutions amidst global crises
February 22, 2023
Ipsos Global Trends 2023 study finds the ‘new world disorder’ brings huge distrust – but also opportunity and a need to be responsible.
SA shoppers are cutting back on all non-essential spending, says PwC
February 22, 2023
Big decreases forecast in fashion, health and beauty. Homeware, sports, home entertainment and virtual online activities also face pressure.
Half of the world’s top-end luxury brands on the brink of extinction?
February 21, 2023
Branding expert says this is because they don’t have a convincing, precise and emotional story that is told through the eyes of the clients.
Dentsu Africa partners with Asian-based Moving Walls on DOOH platform
February 21, 2023
Partnership is launching a full-stack digital out-of-home advertising technology platform across multiple markets on the continent.
Social norms stopping digital gift cards from reaching full potential
February 20, 2023
Many recipients prefer receiving digital gift cards, but givers worry that these cards won’t be perceived as ‘being thoughtful’.
OOH has ‘positive dynamics’ driving the sector forward, forum told
February 20, 2023
Out-of-home media is bucking global trends and economic instability, world body’s president says at inaugural MENA event.
Successfully commercialising technology requires a basic decision
February 17, 2023
Before positioning a product or services relative to competitors, managers must decide in what form the innovation will go to market.
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