Does an iconic brand really need to react to changing preferences?
February 6, 2023
Companies spend fortunes on tracking changing customer preferences and then adapting to them. But it seems brands like Disney may be exempt.
LATEST news
SA Tourism’s plan to sponsor Premier League club Spurs hits snags
February 3, 2023
Marketing deal would cost around US$51.8-million over three years and aim to boost international tourism. But critics are unconvinced.
Almost two-thirds of marketers not confident in their CX strategy
February 3, 2023
Changing consumer expectations mean many CX strategies won’t win and retain customers in this new business environment, study finds.
Global retail trade association launches its first African chapter
February 2, 2023
Organisation’s mission is to offer education, insights and events that help drive the evolution of the retail industry around the world.
A positive 2023 outlook for Africa’s travel industry marketers
February 2, 2023
Sector must take advantage by finding fresh routes to traveller engagement and new ways of building customer experiences.
New-look Meetings Africa attracting wide interest from key players
February 1, 2023
More than 300 exhibitors representing 15 African countries are already registered, along with 275 buyers from 45 countries.
Reports say Amazon is delaying its African marketplace launches
February 1, 2023
Global e-commerce giant is said to have postponed SA launch to late 2023 and paused Nigerian market entry until further notice.
Podcasting
January 31, 2023
On a continent where huge numbers of young people are embracing non-traditional mediums, the rise of podcasting seems assured.
The Metaverse
January 31, 2023
Nearly half of executives interviewed by Deloitte say they face difficulty with developing or implementing the technology.
African Marketing News
January 30, 2023
Issue 4 2022 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides key 2023 insights.
Consumer Trends
January 30, 2023
Study identifies ‘global macro movements’ across human behaviour that will shape business, culture and society in the coming year.
Digital Advertising
January 27, 2023
The Department of Justice is seeking a breakup of Google’s business that brokers digital advertising across much of the internet.
Marketing Psychology
January 27, 2023
Fast-growing voice technology may be a more effective way to deliver call-to-action product messages than putting them in writing.
Advertising
January 26, 2023
But too many soft KPIs and the wrong KPIs are a rising concern for agencies, a study by the World Federation of Advertisers finds.
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