Ethical Retailing
January 17, 2023
Global chain The Body Shop opens first local store in the wake of changing consumer preferences for sustainably produced beauty products.
LATEST news
African Marketing News
January 16, 2023
Issue 4 2022 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides key 2023 insights.
Online Strategy
January 16, 2023
Ogilvy Africa and Savannah Labs will collaborate and share complementary skills and competencies to bring Web3 tools to marketers.
Customer Experience
January 13, 2023
Using marketing technology shouldn’t necessarily replace real-life customer interactions, but martech can enhance the relationship.
Marketing Innovations
January 13, 2023
A service that home-delivered alcoholic beverages to Kenyans in lockdown has now become a one-stop shop for arranging premium parties.
Audience Measurement
January 12, 2023
Service aims to provide a more comprehensive snapshot of consumer TV viewing habits that have changed rapidly in recent years.
Social Media
January 12, 2023
Company says it recognises that teens aren’t as equipped as adults to make decisions about how their online data is used for advertising,
Digital Commerce
January 11, 2023
Multinational financial services giant will invest US$1-billion on the continent over next five years to accelerate digitisation.
Retailing
January 11, 2023
Customers shopping for groceries at Pick n Pay stores will be able to arrange in-store pick-up of other goods ordered online.
Advertising
January 10, 2023
Marketers and ad agencies should consider showing the product first and revealing the brand later in TV advertisements.
Brand Performance
January 10, 2023
Capitalise on the power of perception to influence beliefs about brand performance, which influences product interest and choice.
Public Relations
January 9, 2023
But two African PR companies – from South Africa and Nigeria – shine in the weighted ranking for creative excellence by smaller agencies.
Social Media
January 9, 2023
Social media giant says it remains invested in Africa and the various communities it supports in the SSA region.
Social Media
December 15, 2022
Market researcher expects 32-million people will leave the platform in 2023 and 2024, while ad revenue will be ‘essentially flat’.
Subscribe Now
Free monthly marketing news, articles, events and publication release notifications.