FMCG giant Unilever names its new global chief executive officer
February 8, 2023
Hein Schumacher is a former Heinz executive and currently CEO of a Dutch-based global dairy and nutrition business. He takes over in July.
LATEST news
State of Africa’s communications industry to come under spotlight
February 8, 2023
African and global PR bodies collaborate on latest industry study to examine communications practice and ethics on the continent.
New study examines the key influences on Africa’s young people
February 7, 2023
Pop culture, religion and community culture are the biggest influences. Family and friends, as well as social media, are also influential.
Adidas targets Gen Z consumers with its first new label in 50 years
February 7, 2023
Long-established sports brand launches ‘Adidas Sportswear’ line to take on Nike for a bigger share of the global Generation Z audience.
Australia’s consumer watchdog clamping down on dodgy influencers
February 7, 2023
Consumer commission investigating misleading testimonials and endorsements, as well as failing to disclose affiliations with brands.
Does an iconic brand really need to react to changing preferences?
February 6, 2023
Companies spend fortunes on tracking changing customer preferences and then adapting to them. But it seems brands like Disney may be exempt.
SA Tourism’s plan to sponsor Premier League club Spurs hits snags
February 3, 2023
Marketing deal would cost around US$51.8-million over three years and aim to boost international tourism. But critics are unconvinced.
Almost two-thirds of marketers not confident in their CX strategy
February 3, 2023
Changing consumer expectations mean many CX strategies won’t win and retain customers in this new business environment, study finds.
Global retail trade association launches its first African chapter
February 2, 2023
Organisation’s mission is to offer education, insights and events that help drive the evolution of the retail industry around the world.
A positive 2023 outlook for Africa’s travel industry marketers
February 2, 2023
Sector must take advantage by finding fresh routes to traveller engagement and new ways of building customer experiences.
New-look Meetings Africa attracting wide interest from key players
February 1, 2023
More than 300 exhibitors representing 15 African countries are already registered, along with 275 buyers from 45 countries.
Reports say Amazon is delaying its African marketplace launches
February 1, 2023
Global e-commerce giant is said to have postponed SA launch to late 2023 and paused Nigerian market entry until further notice.
Podcasting
January 31, 2023
On a continent where huge numbers of young people are embracing non-traditional mediums, the rise of podcasting seems assured.
The Metaverse
January 31, 2023
Nearly half of executives interviewed by Deloitte say they face difficulty with developing or implementing the technology.
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