B2B buyers are showing little loyalty to once-favoured suppliers
February 23, 2023
In some instances, a remarkable 90% of respondents to a survey said they have switched to a new supplier for certain business purchases.
LATEST news
Internet usage in Uganda grew by one million last year, study finds
February 23, 2023
Just under 25% of the population is now connected online and a little over 4% of Ugandans are active social media users.
A clear mandate for business to offer solutions amidst global crises
February 22, 2023
Ipsos Global Trends 2023 study finds the ‘new world disorder’ brings huge distrust – but also opportunity and a need to be responsible.
SA shoppers are cutting back on all non-essential spending, says PwC
February 22, 2023
Big decreases forecast in fashion, health and beauty. Homeware, sports, home entertainment and virtual online activities also face pressure.
Half of the world’s top-end luxury brands on the brink of extinction?
February 21, 2023
Branding expert says this is because they don’t have a convincing, precise and emotional story that is told through the eyes of the clients.
Dentsu Africa partners with Asian-based Moving Walls on DOOH platform
February 21, 2023
Partnership is launching a full-stack digital out-of-home advertising technology platform across multiple markets on the continent.
Social norms stopping digital gift cards from reaching full potential
February 20, 2023
Many recipients prefer receiving digital gift cards, but givers worry that these cards won’t be perceived as ‘being thoughtful’.
OOH has ‘positive dynamics’ driving the sector forward, forum told
February 20, 2023
Out-of-home media is bucking global trends and economic instability, world body’s president says at inaugural MENA event.
Successfully commercialising technology requires a basic decision
February 17, 2023
Before positioning a product or services relative to competitors, managers must decide in what form the innovation will go to market.
Do our greatest marketing influencers date back to the 1930s?
February 17, 2023
Ronaldo has over 500-million social media followers, but he’s arguably far from being the most enduringly successful influencer to date.
Are we seeing the rapid demise of the traditional ‘agency of record’?
February 16, 2023
Agencies did more new business pitches in 2022, but the value of the business they won decreased notably. Is the AOR model on the way out?
Coca-Cola Company outlines its 2023 global marketing strategy
February 16, 2023
‘Fast’, ‘adaptable’ and ‘flexible’ will be key to success in an unpredictable world, company CEO tells investors and financial analysts.
Marketing of unhealthy foods remains rife on made-for-kids videos
February 15, 2023
Researchers “were shocked” to find how frequently unhealthy food brands appeared in videos on popular child-influencer YouTube channels.
Small businesses need a fluid approach to their marketing structures
February 15, 2023
Avoiding rigid and hierarchical marketing models enhances the vital free flow of information in the early stages of operations, study finds.
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