News Articles – African Marketing Confederation

Do our greatest marketing influencers date back to the 1930s?

February 17, 2023

Ronaldo has over 500-million social media followers, but he’s arguably far from being the most enduringly successful influencer to date.

Are we seeing the rapid demise of the traditional ‘agency of record’?

February 16, 2023

Agencies did more new business pitches in 2022, but the value of the business they won decreased notably. Is the AOR model on the way out?

Coca-Cola Company outlines its 2023 global marketing strategy

February 16, 2023

‘Fast’, ‘adaptable’ and ‘flexible’ will be key to success in an unpredictable world, company CEO tells investors and financial analysts.

Marketing of unhealthy foods remains rife on made-for-kids videos

February 15, 2023

Researchers “were shocked” to find how frequently unhealthy food brands appeared in videos on popular child-influencer YouTube channels.

Small businesses need a fluid approach to their marketing structures

February 15, 2023

Avoiding rigid and hierarchical marketing models enhances the vital free flow of information in the early stages of operations, study finds.

Golden Arches appoints TBWA to lead its SA creative strategy

February 14, 2023

Competitive agency review sees McDonald’s choose TBWA Hunt Lascaris to be its lead strategic marketing and communications agency.

Soaring prices of goods require innovation from African marketers

February 14, 2023

Innovative leaders must completely redraw their pipeline, launch inflation-resilient innovations, or remodel to reduce pricing vulnerability.

AMC Chartered Marketer

February 13, 2023

The African Marketing Confederation (AMC) has added impetus to its drive to professionalise marketing across the continent with the launch of a prestigious designation that will be awarded to senior marketers in recognition of their experience and skills.