Golden Arches appoints TBWA to lead its SA creative strategy
February 14, 2023
Competitive agency review sees McDonald’s choose TBWA Hunt Lascaris to be its lead strategic marketing and communications agency.
LATEST news
Soaring prices of goods require innovation from African marketers
February 14, 2023
Innovative leaders must completely redraw their pipeline, launch inflation-resilient innovations, or remodel to reduce pricing vulnerability.
AMC Chartered Marketer
February 13, 2023
The African Marketing Confederation (AMC) has added impetus to its drive to professionalise marketing across the continent with the launch of a prestigious designation that will be awarded to senior marketers in recognition of their experience and skills.
The important conversations that Africa’s marketers need to have
February 13, 2023
Issue 4 2022 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides key 2023 insights.
Africa-focused OOH media company Primedia Outdoor appoints new CEO
February 13, 2023
Business exec Bongumusa Makhathini takes over the reins to drive company’s growth strategy in South Africa and elsewhere on the continent.
Brain scans could be the best witness in trademark infringement cases
February 10, 2023
Human evidence can be highly fallible when possible trademark infringements are being considered by courts. Scientists have a solution.
Kenyan comedian comes under fire for ‘sanitising’ local bank’s image
February 10, 2023
Popular entertainer deletes offending video from social media following strong criticism from Kenyans on Twitter (KOT) and the public..
Ways to utilise your influencer strategy to maximum effect in 2023
February 9, 2023
Using social media influencers is a well-established way to build brands and promote products. Smart marketers can take it a step further.
SA Tourism’s soccer sponsorship plan with Spurs gets a red card
February 9, 2023
A proposed deal to spend almost US$52-million with English Premier League team Tottenham Hotspur is highly unlikely to go ahead.
FMCG giant Unilever names its new global chief executive officer
February 8, 2023
Hein Schumacher is a former Heinz executive and currently CEO of a Dutch-based global dairy and nutrition business. He takes over in July.
State of Africa’s communications industry to come under spotlight
February 8, 2023
African and global PR bodies collaborate on latest industry study to examine communications practice and ethics on the continent.
New study examines the key influences on Africa’s young people
February 7, 2023
Pop culture, religion and community culture are the biggest influences. Family and friends, as well as social media, are also influential.
Adidas targets Gen Z consumers with its first new label in 50 years
February 7, 2023
Long-established sports brand launches ‘Adidas Sportswear’ line to take on Nike for a bigger share of the global Generation Z audience.
Australia’s consumer watchdog clamping down on dodgy influencers
February 7, 2023
Consumer commission investigating misleading testimonials and endorsements, as well as failing to disclose affiliations with brands.
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