Television Viewing Trends
April 12, 2022
Traditional television is still attracting significant ad spend, but this is slowly but surely moving to newer forms of TV viewing.
LATEST news
Social Media
April 12, 2022
Social media platform TikTok has seen market penetration and usage increase dramatically. But what is the potential for African marketers?
Consumer Values
April 11, 2022
New research shows that a winning approach for connecting with African consumers requires a combination of local awareness, cause orientation and global alignment.
Brand Value
April 11, 2022
Retailer Checkers and banking industry challenger Capitec also feature strongly in South Africa’s annual Brand Finance report.
Trade Agreements
April 9, 2022
What is the African Continental Free Trade Area and how can it unite marketers and better link consumerism with economic development?
Social Media
April 9, 2022
A US court has okayed a class-action lawsuit over claims of inflated advertising metrics. Aussie’s consumer watchdog is going to court too.
Public Relations
April 7, 2022
Annual study of Nigeria’s public relations sector is to become a continent-wide analysis of the PR and communications industry.
Marketing magazines
April 7, 2022
Issue 1 2022 of Strategic Marketing for Africa is now available and makes for insightful and compelling reading.
Social Media Influencers
April 6, 2022
Non-expert influencers may be the next frontier of direct-to-consumer pharmaceutical marketing, say experts.
Advertising Restrictions
April 6, 2022
UK medical researchers say they have proof that people will eat less ‘bad’ food if curbs are placed on advertising them.
E-Commerce
April 5, 2022
Tech giant aims to cut down on online shopping sessions that are abandoned because consumers can’t find the product they’re looking for.
Advertising
April 5, 2022
New advertising rules are meant to protect children and other vulnerable groups from the growth in marketing by sports-betting companies.
Sports Marketing
April 4, 2022
With the growth of connected devices, almost 41% of global sports fans now stream live sports through digital platforms.
Mobile Commerce
April 4, 2022
African digital commerce is generating only $180-billion, meaning there is room for growth – particularly as mobile tech becomes more available.
Subscribe Now
Free monthly marketing news, articles, events and publication release notifications.