Marketing Budgets
May 24, 2022
Marketing spend in 2022 will be almost 10 percent of total company revenue, with ‘traditional channels’ showing a surprising rebound.
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Customer Self-Service
May 24, 2022
To provide chat self-service effectively, businesses must spend time designing an exceptional user experience.
Public Relations
May 23, 2022
PR industry veteran moves from leading the South African operation to taking on a pan-African communications role.
Customer Data
May 23, 2022
With the increasingly urgent need to find ways to obtain first-party client data, loyalty apps could provide one solution.
E-commerce
May 20, 2022
Nigerian-based company says consumer demand saw its orders increase by 40 percent year-on-year and revenue rise by 44 percent.
Content Marketing
May 20, 2022
The challenge is to find content marketing specialists who produce quality content that performs well and delivers on business objectives.
Word-of-Mouth Marketing
May 19, 2022
A growing emphasis is being placed on the importance of word-of-mouth marketing online as a primary component of e-commerce success.
Marketing Partnerships
May 19, 2022
Joint strategy will include co-branded product campaigns, limited-edition merchandise giveaways and limited-edition promotions.
Virtual Influencers
May 18, 2022
With virtual reality seemingly the next big thing in marketing, perhaps it’s not surprising that influencers are going that way too.
Food Marketing
May 18, 2022
Company says it wants to scale the production of certain fresh food staples, which will reduce the cost to end users.
Marketing Ethics
May 17, 2022
Online collection of consumer data has created new and growing opportunities for alcohol marketers, global health body warns.
Marketing Campaigns
May 17, 2022
Global warming means residents of Miami tend to get hot under the collar in summer. Coors Light marketers think they can make a difference.
The Metaverse
May 16, 2022
But understanding remains low and only 15% of people know what it is and can explain it to someone else.
Podcasting
May 16, 2022
Audiences are generally young and are more likely to be female, newly published research from three African countries says.
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