Advertising
June 21, 2022
Global advertising sector is now predicted to grow at 8.4% in 2022, more than one percent less than previous expectations, says report.
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Humour in Marketing
June 20, 2022
The Happiness Report believes that people will reward brands which embrace humour with loyalty, advocacy and repeat purchases.
Executive Appointments
June 20, 2022
New appointee brings a wealth or experience gained in African and Middle Eastern countries providing digital, ATL and BTL strategies.
Consumer Insights
June 17, 2022
Post the pandemic, inflation costs on the continent are surging upwards – and consumers are understandably worried.
Brand Values
June 17, 2022
Global tech giant is on track to become the world’s first brand to reach a valuation of one-trillion US dollars.
Marketing Skills
June 15, 2022
Technology and digital strategies have become integral to the marketing process. Mastering the necessary skills is now a basic requirement.
Greenwashing
June 15, 2022
As greenwashing concerns increase, marketers must ensure their sustainability credentials are authentic – and communicated appropriately.
Marketing Careers
June 14, 2022
Three ways that the CMOs of the world can avoid becoming extinct in the rapidly evolving marketing environment.
Business Strategy
June 14, 2022
Revlon, operating in nearly 150 countries, may soon be bankrupt. Supply chain problems and digital competition are said to be factors.
Out-of-Home Media
June 13, 2022
The aim is to promote growth of the sector and to update best practice for the burgeoning digital OOH era.
Cancel Culture
June 13, 2022
Upcoming Qatar World Cup is one of those that could be hit by ‘cancelling’ due to concerns about host nation’s human rights record.
Supply Chain
June 10, 2022
Partnership aims to deploy 12 000 drones over five years to improve the reliability and efficiency of continent’s supply chains.
Out-of-Home Media
June 10, 2022
Digital out of home spending is on the rise, but classic OOH still attracts almost two-thirds of all OOH revenue.
Market Research
June 9, 2022
New Johannesburg office is to serve as a springboard for developing business opportunities across the continent.
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