fbpx

A.M.C. MEMBER NEWS

CIMG National President provides details of a busy time ahead

By our News Team | 2022

Institute’s AGM hears of ambitious plans, including expansion of the Ghana Customer Satisfaction Index that launched in 2021.

The Chartered Institute of Marketing, Ghana (CIMG) held its 32nd Annual General Meeting on June 23 at the Golden Tulip Hotel in Accra

This was the first AGM following the passage of CIMG Act, 2020 (Act1021) and the subsequent inauguration of the Institute’s new Governing Council on March 21, 2022. The National President of the CIMG, Dr. Daniel Kasser Tee, gave an account of the stewardship of the previous Governing Council, for the year under review – 2021.

AMC Member News

CIMG National President, Dr. Daniel Kasser Tee. Photo courtesy of Chartered Institute of Marketing, Ghana

In his remarks, the National President congratulated members of the new Governing Council on their appointment by His Excellency the President of the republic, which he said was in accordance with Article 70 of Ghana’s 1992 constitution. He pledged the continual pursuance of the Council’s seven-point agenda in ensuring all existing and ongoing projects were carried through.

 Dr. Daniel Kasser Tee reiterated the decision of the Governing Council about “advocacy on marketing-related matters” which will be “based on scientific research”. He highlighted, particularly, the commissioning of the Ghana Customer Satisfaction Index (CIMG-CSI) in April 2021 for the Banking Industry, which was launched in September 2021. 

“Following the success of the maiden project, plans are far advanced to conduct similar surveys for other sectors: Insurance (life and general business insurance), Banking (consumer and business banking), Hotels, Private Health Facilities and Business Schools,” he further stressed.
Ghana Regional Brand Index starts next week

The National President was particularly enthused about the commissioning of the Ghana Regional Brand Index (CIMG-RBI), which is scheduled to start next week across all 16 regions of Ghana. He indicated that the two surveys, CIMG-CSI and the CIMG-RBI, would be done and published annually. 

Dr. Kasser Tee highlighted the Institute’s reliance on partnerships and collaborations with the corporate world and other professional bodies, both home and abroad, leading to some landmark achievements. He mentioned that the Institute had embarked on a membership drive – via collaborations with traditional and technical universities as well as other colleges – for the Professional Marketing Qualifications (PMQ). 

These collaborations are “all geared towards driving membership and obtaining their buy-in in rolling out the PMQ on their various campuses and across all regions of Ghana”, he said.

 The National President expressed special appreciation to two personalities whose outstanding work ethic and contribution had impacted the growth of the Institute and stirred interest in the PMQ programme: Dr. Francis Mensah Sasraku and Mr. Adam Sulley. The experience they had brought from academia and industry, he said, cannot be underrated. 

The evening also witnessed the swearing in of various committees to support the work of the Governing Council, a practice the Institute has adopted to promote good corporate governance practices. Amongst the Committees sworn into office were the Awards Planning & Selection Committee, Building Committee, Ethics/Disciplinary/Legal Committee, Publicity Committee, Membership Committee, Finance & Administration Committee, and the Education and Student Affairs Committee. The Committees are mandated to serve for a period of three years each.

 In his concluding remarks, the National President acknowledged the Governing Council and the various committees for their support, as well as the Registrar/CEO of the Institute, for their sterling performance in the year under review. He finally thanked the entire membership for their relentless support to the Institute over the past year.

Retail Strategy

Retail Strategy

The focus of the new stores will be on delivering greater ‘everyday value’ to the growing middle-market shopper segment.

Read More »
Social Media

Social Media

But the latest study by Pew finds that YouTube rules the roost, with a massive 95% of American teens using the platform.

Read More »
Brand Value

Brand Value

No surprises as Coke and Pepsi fill top spots in latest survey of non-alcoholic drinks brands. Their values rise by 7% and 12% respectively.

Read More »
Personal Branding

Personal Branding

Want to be CMO? Prudent building of your personal brand on social media – especially Twitter – could get you there, researchers find.

Read More »
Brand Milestones

Brand Milestones

Created in 1932 in a small carpentry workshop in Denmark, Lego has since evolved into a huge global brand valued at over US$9-billion.

Read More »
Marketing Spend

Marketing Spend

The knee-jerk reaction in a recessionary environment is to reduce spending on marketing. But study finds it’s detrimental in the longer term.

Read More »