Marketing Careers
June 14, 2022
Three ways that the CMOs of the world can avoid becoming extinct in the rapidly evolving marketing environment.
LATEST news
Business Strategy
June 14, 2022
Revlon, operating in nearly 150 countries, may soon be bankrupt. Supply chain problems and digital competition are said to be factors.
Out-of-Home Media
June 13, 2022
The aim is to promote growth of the sector and to update best practice for the burgeoning digital OOH era.
Cancel Culture
June 13, 2022
Upcoming Qatar World Cup is one of those that could be hit by ‘cancelling’ due to concerns about host nation’s human rights record.
Supply Chain
June 10, 2022
Partnership aims to deploy 12 000 drones over five years to improve the reliability and efficiency of continent’s supply chains.
Out-of-Home Media
June 10, 2022
Digital out of home spending is on the rise, but classic OOH still attracts almost two-thirds of all OOH revenue.
Market Research
June 9, 2022
New Johannesburg office is to serve as a springboard for developing business opportunities across the continent.
Business Strategy
June 9, 2022
Companies tend to set unrealistic goals and underestimate how local factors may impact consumer buying decisions.
Socio-Economic Perspectives
June 8, 2022
Geopolitical tensions, supply chain disruptions and increasing energy prices are leading to rising food inflation in the region.
Procurement Strategy
June 8, 2022
Actively involving procurement in key processes makes for better quality marketing-sourcing decisions, says CMO Council.
Podcasts
June 7, 2022
American Girl, a premium toy and publishing brand for girls, recently unveiled its own podcast network. It joins the likes of Barbie.
Business Strategy
June 7, 2022
The research also informs governments and organisations about how best to help entrepreneurs in developing countries.
Influencer Marketing
June 6, 2022
Academics claim this is the first systematic assessment of influencer ROI and what pays off for companies using this marketing approach.
Advertising Industry
June 6, 2022
Delna Sethna to take up Kenya-based role after earning numerous accolades while servicing the Colgate account in India.
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