Corporate Sustainability
May 9, 2022
Nearly 90% of people believe it’s not enough for businesses to say they’re prioritising sustainability. They want to see proof of action.
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Consumer Lifestyles
May 9, 2022
Report details how the pandemic has changed the daily habits of many people in the East African nation.
Digital Marketing
May 6, 2022
Seventy percent of US advertisers are now using their own first-party data for targeting and measurement, researchers find.
Advertising Spending
May 6, 2022
Big tech businesses have moved from being ad-investment sceptics, to ranking among the globe’s biggest-spending advertisers.
Social Media
May 5, 2022
Media messaging in the African context must take into account ‘pavement media’ and other non-traditional information sources.
Marketing Roles
May 5, 2022
An evolving global marketing landscape is bringing with it a change to the way CMOs of the future must operate.
Media Buying
May 4, 2022
Netflix has never accepted paid advertising, but may follow video-streaming competitors in doing so as subscriber numbers drop.
AMC Member News
May 4, 2022
Marketing Society of Kenya makes appeal to the national Government during the society’s 60th anniversary celebrations.
Retail Strategy
May 3, 2022
Coke’s unveiling of a trendy London retail outlet – its first in Europe – follows on from successful openings in the US market.
Marketing Ethics
May 3, 2022
World Health Organization claims digital marketing is ‘insidiously and persistently’ targeting millions of new mothers.
Corporate Social Investment
April 30, 2022
Insurance giant says it felt it needed to do more to fulfil its organisational purpose and create a better future.
Business Strategy
April 30, 2022
Too many companies looking to expand into Africa do so on the back of outdated, or even non-existent, market research data.
The Metaverse
April 28, 2022
Metaverse offers many opportunities to brands who get it right – but punishes those who fail to recognise its importance to Gen Z consumers.
Marketing Intelligence
April 28, 2022
Salesforce study finds that 80% of marketers say their department leads the organisation’s customer experience initiatives.
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