Marketing Campaigns
March 23, 2022
Following on the heels of his brand ambassador role with Hugo Boss, African-born Khaby Lame has been recruited to promote the new Nitro Pepsi drink.
LATEST news
Advertising Strategy
March 23, 2022
Tech giant releases a new video ad that is almost nine minutes long. And it’s attracting close to a million views a day on YouTube.
The Metaverse
March 22, 2022
As the metaverse continues to interest and confuse consumers, beer brand Heineken has launched a tongue-in-cheek virtual beer to capitalise on the hype.
Customer Engagement
March 22, 2022
Increasing sales is one way a company can grow profitability. Another is to enhance customer engagement to lower costs and boost loyalty.
Hybrid working
March 19, 2022
The world of work has changed dramatically and rapidly since the onset of Covid. Marketers and employers must come to terms with the reboot.
Greenwashing
March 19, 2022
Among other things, astute marketers can help their companies to avoid the ‘seven deadly sins of greenwashing,’ advises marketing body.
Online Marketing
March 17, 2022
Internet-based marketing is critical for any business. But you don’t need to spend a fortune optimising your strategy.
Brand Positioning
March 17, 2022
Experts find there are four critical pitfalls that hamper successful brand positioning for organisations operating on the continent.
Competition Laws
March 16, 2022
South Africa’s Competition Commission wants Meta to be prosecuted over alleged abuse of its dominant market position.
Advertising Campaigns
March 16, 2022
The Specsavers chain has always been known for its humorous take on situations that happen when you haven’t been for an eye test lately.
Social Commerce
March 15, 2022
Shoppers cannot yet purchase goods on the social media platform, but will be able to see up to 50 products showcased by merchants.
Marketing Qualifications
March 15, 2022
CIMG’s National President expresses delight at the overall performance of candidates in ground-breaking examinations written in December.
The Metaverse
March 14, 2022
As marketers realise the potential of the fledgling metaverse to tap into consumer audiences, their agencies are rushing to build capacity.
Online research surveys
March 14, 2022
Researchers find that people involved in paid online research studies may be doing it ‘as a job’ and are often no more than scam artists.
Subscribe Now
Free monthly marketing news, articles, events and publication release notifications.