Media Buying
May 4, 2022
Netflix has never accepted paid advertising, but may follow video-streaming competitors in doing so as subscriber numbers drop.
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AMC Member News
May 4, 2022
Marketing Society of Kenya makes appeal to the national Government during the society’s 60th anniversary celebrations.
Retail Strategy
May 3, 2022
Coke’s unveiling of a trendy London retail outlet – its first in Europe – follows on from successful openings in the US market.
Marketing Ethics
May 3, 2022
World Health Organization claims digital marketing is ‘insidiously and persistently’ targeting millions of new mothers.
Corporate Social Investment
April 30, 2022
Insurance giant says it felt it needed to do more to fulfil its organisational purpose and create a better future.
Business Strategy
April 30, 2022
Too many companies looking to expand into Africa do so on the back of outdated, or even non-existent, market research data.
The Metaverse
April 28, 2022
Metaverse offers many opportunities to brands who get it right – but punishes those who fail to recognise its importance to Gen Z consumers.
Marketing Intelligence
April 28, 2022
Salesforce study finds that 80% of marketers say their department leads the organisation’s customer experience initiatives.
Regulated Industries
April 26, 2022
Marketers shouldn’t let regulations limit their creativity and the ways that they successfully engage with customers in the digital space.
Marketing Habits
April 26, 2022
Pressure to deliver ROI quickly and with limited resources can force marketers into toxic habits that damage wellbeing and client engagement.
Sustainability
April 25, 2022
A brewing company in Central America is collecting its discarded bottles to help regenerate coral reefs damaged by human activity.
Marketing Ethics
April 25, 2022
Ogilvy says its announcement is in line with national concerns about the mental harm being caused by ‘perfect’ social media portrayals.
The Internet
April 22, 2022
Establishment of a new product-development centre in Kenya recognises immense potential of the continent’s growing mobile-first youth segment.
Marketing Ethics
April 22, 2022
Company says it recognises that younger children are increasingly exposed to online promotional content from a broad range of industries.
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