Business Strategy
June 9, 2022
Companies tend to set unrealistic goals and underestimate how local factors may impact consumer buying decisions.
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Socio-Economic Perspectives
June 8, 2022
Geopolitical tensions, supply chain disruptions and increasing energy prices are leading to rising food inflation in the region.
Procurement Strategy
June 8, 2022
Actively involving procurement in key processes makes for better quality marketing-sourcing decisions, says CMO Council.
Podcasts
June 7, 2022
American Girl, a premium toy and publishing brand for girls, recently unveiled its own podcast network. It joins the likes of Barbie.
Business Strategy
June 7, 2022
The research also informs governments and organisations about how best to help entrepreneurs in developing countries.
Influencer Marketing
June 6, 2022
Academics claim this is the first systematic assessment of influencer ROI and what pays off for companies using this marketing approach.
Advertising Industry
June 6, 2022
Delna Sethna to take up Kenya-based role after earning numerous accolades while servicing the Colgate account in India.
Supply Chain
June 3, 2022
The Economist examines the rapid rise of e-commerce ventures that could revolutionise the informal retail sector’s supply chain dynamics.
Social Media
June 3, 2022
Sophisticated big-budget advertisements may win on TV, but not on social media. Being ‘real’ is what wins the day, says Meta.
Social Networks
June 2, 2022
With marketers increasingly using LinkedIn as a business tool, an initiative to provide transparency into how it operates will be welcomed.
Advertising Campaigns
June 2, 2022
Heineken suggests stressed-out employees use a near-magical bottle opener to immediately shut down all work apps and work-related devices.
Sustainability
June 1, 2022
Putting a higher price tag on certain unsustainable items doesn’t necessarily discourage purchase. In fact, the opposite may apply.
AMC Masterclass
June 1, 2022
“Change can be an opportunity … never let a good crisis go to waste,” respected academic and business author tells attendees.
Data Privacy
May 31, 2022
By relying solely on zero-party data, you can avoid being too intrusive and help customers develop trust in your brand.
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