Rebranding
April 1, 2022
Stolichnaya Vodka, which is not based in Russia, is to be called Stoli in future as it seeks to distance itself from a consumer backlash.
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Customer Service
April 1, 2022
Close to half of execs reported that customers find their payment technology hard to use, while 40% said reporting and analysis is disjointed.
Media Measurement
April 1, 2022
Is this a new dawn for the media measurement industry, where traditional TV measurement is being challenged by new consumer viewing habits?
Informal Retailing
April 1, 2022
Informal channels account for between 40% and 90% of total food sales in most countries in the region, international market researcher says.
Marketer Attitudes
March 30, 2022
CMO Survey finds less than half of senior marketers think their companies will make short-term financial sacrifices for the environment.
Brand Campaigns
March 30, 2022
Brand campaign to reduce plastic pollution in Mexico’s coastal waters is now being extended to countries around the world.
Marketing Research
March 29, 2022
Researchers say their study can help marketing practitioners identify non-traditional branding opportunities that will benefit both parties.
Industry Awards
March 29, 2022
Leaders drawn from Egypt, Nigeria and South Africa will join a regional panel judging advertising and marketing campaigns from the MEA region.
Social Media
March 28, 2022
Business would create fictitious reviews and feedback for its clients in an effort to falsely increase their Customer Feedback Score.
Advertising Creativity
March 28, 2022
Well-known Africa-based creative is to join the board of the One Club for Creativity for a three-year term of office.
Weird Marketing
March 25, 2022
An annual basketball tournament in the US gets sports fans hot under the collar. A beer brand has seen an unusual marketing opportunity.
Public Relations
March 25, 2022
Survey of more than 550 practitioners in 27 African countries portrays a growing industry emerging successfully from the pandemic.
OOH Advertising
March 24, 2022
Reliable and usable audience measurement is the holy grail for any medium and one that Out-of-Home has struggled with in the past.
AMC Member News
March 24, 2022
Eleven-member Governing Council of the CIMG is sworn in for a three-year term by the country’s Minister of Education.
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