Loyalty Programmes
May 14, 2022
Researchers study which social media posts make loyalty programme customers more likely to purchase something, versus other clients.
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Customer Experience
May 14, 2022
Develop CX strategies that will reduce your cost-to-serve while maintaining a high level of service quality.
Chief Marketing Officers
May 14, 2022
But the average tenure of a CMO at a company continues to be relatively short – about half the tenure of the average CEO.
Business Strategy
May 14, 2022
Facebook’s parent company doesn’t just live on the internet anymore. It could soon be in a mall near you.
In-Game Marketing
May 11, 2022
The growth of in-game branding and marketing, and the requirements of the rapidly unfolding metaverse, may be changing the game – quite literally.
Consumer Habits
May 11, 2022
Study finds that a significant percentage of 18 to 26-year-olds check their smartphones upwards of 30 times an hour.
Marketing Careers
May 10, 2022
More than 80 percent of businesses questioned for a UK survey said they wanted to employ more marketing staff this year.
Business Strategy
May 10, 2022
New entrant Entravision says Kenya has ‘incredible talent and an advertising ecosystem primed with opportunity’.
Corporate Sustainability
May 9, 2022
Nearly 90% of people believe it’s not enough for businesses to say they’re prioritising sustainability. They want to see proof of action.
Consumer Lifestyles
May 9, 2022
Report details how the pandemic has changed the daily habits of many people in the East African nation.
Digital Marketing
May 6, 2022
Seventy percent of US advertisers are now using their own first-party data for targeting and measurement, researchers find.
Advertising Spending
May 6, 2022
Big tech businesses have moved from being ad-investment sceptics, to ranking among the globe’s biggest-spending advertisers.
Social Media
May 5, 2022
Media messaging in the African context must take into account ‘pavement media’ and other non-traditional information sources.
Marketing Roles
May 5, 2022
An evolving global marketing landscape is bringing with it a change to the way CMOs of the future must operate.
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