Sustainability
April 25, 2022
A brewing company in Central America is collecting its discarded bottles to help regenerate coral reefs damaged by human activity.
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Marketing Ethics
April 25, 2022
Ogilvy says its announcement is in line with national concerns about the mental harm being caused by ‘perfect’ social media portrayals.
The Internet
April 22, 2022
Establishment of a new product-development centre in Kenya recognises immense potential of the continent’s growing mobile-first youth segment.
Marketing Ethics
April 22, 2022
Company says it recognises that younger children are increasingly exposed to online promotional content from a broad range of industries.
Discounting
April 21, 2022
While cutting prices may give your business a short-term boost, ultimately it is likely to be detrimental to your goals.
Digital Retailing
April 21, 2022
Study finds that marketers of luxury goods are worried they may not be able to ensure traditional quality, exclusivity and tradition.
Supply Chain
April 20, 2022
Nigerian-based Omnibiz is attracting seed funding and some of the world’s biggest brands to its innovative platform.
Advertising Strategy
April 20, 2022
The platform’s income from ad sales should hit US$11-billion this year, surpassing the combined income of both Twitter and Snapchat.
Public Relations
April 19, 2022
PRs must do away with a one-size-fits-all approach when working within a continent as dynamic and culturally diverse as Africa.
Global Strategy
April 19, 2022
Amazon’s e-commerce footprint in Africa is still sadly lacking. But for local marketers looking offshore, Amazon offers many potential benefits.
Social Media
April 14, 2022
The American Marketing Association has some advice on when your social media posts are most likely to grab your audience’s attention.
Export Marketing
April 14, 2022
Both Rwanda and Ethiopia have been using the on-ground knowledge of their diplomatic missions in China for innovative coffee-marketing campaigns.
Retail Trends
April 13, 2022
Renewed interest and investment from retail chains, including multinationals, will grow the sector. But informal retail isn’t going anywhere, just yet.
Online Reviews
April 13, 2022
Marketers have assumed that when people say positive things about a product, purchase interest increases. But it’s not necessarily true.
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