Generation Z
June 30, 2022
It’s a young and growing consumer audience that knows what it wants from brands – so it’s vital to speak their language.
LATEST news
Shopper Trends
June 29, 2022
New study explores what motivates SA online shoppers, where they get their ideas from, and how they research before they shop.
AMC Member News
June 29, 2022
Ceremony in Accra honours those who excelled in maiden Professional Marketing Qualifications (PMQ) examinations.
Youth Sentiment
June 28, 2022
Covid and economic instability have created short-term pessimism, but over two thirds think they will lead better lives than their parents.
Influencer Marketing
June 28, 2022
Micro-influencers are particularly in demand due to their ability to authentically communicate with a brand’s customers.
Future-Proofing
June 27, 2022
The dramatic and rapid move to digital experiences during Covid gives insights as to how to plan for the next black swan event.
Brand Strategy
June 27, 2022
Winning with upmarket shoppers requires the delivery of seamless online and offline brand experiences for customers.
The Metaverse
June 24, 2022
Consultancy says this “represents a strategic inflection point for companies” and a significant opportunity to influence the way we live.
Consumer Trends
June 24, 2022
Going retro, going in-house and getting the last-mile delivery spot-on are all becoming increasingly important to the world’s consumers.
Socia Media
June 23, 2022
The online world is full of avoidable social media blunders by businesses. Here are some of the common ones.
Consumer Trends
June 23, 2022
Online shopping is rising rapidly, but big brands are not tailoring their products and messages for the unique township ecosystem.
E-Commerce
June 22, 2022
Global technology publication predicts online shopping on the continent is set to become ‘highly lucrative’.
Advertising Campaigns
June 22, 2022
The increasingly blurred lines between work and private time have inspired clever campaigns from both Heineken and Stella Artois this month.
E-Commerce
June 21, 2022
Leaked documents published in the US apparently show that Amazon.com will target South Africa and Nigeria early next year.
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