Communications Industry
March 9, 2022
WPP, holding company for major ad agencies and others, said its 2021 results were two years ahead of the expected recovery timeframe.
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Brand Storytelling
March 9, 2022
Getting customers to fall in love with your brand is as simple as following the plot of your favourite film.
Media Reporting
March 8, 2022
Study says the international media narrative around Africa sticks to old stereotypes, with economic ‘good news’ largely ignored.
Greenwashing
March 8, 2022
Oil giants are ‘talking the talk’ over fossil fuels in their communications, but not ‘walking the walk’, Japanese researchers find.
Reputation Management
March 7, 2022
Now its not the time for corporate storytelling around the conflict. But consumers have a list of actions they expect companies to take now.
Digital Marketing Strategies
March 7, 2022
‘Privacy over everything’ is a key trend, with confidentiality concerns being a big barrier to signing up for online and social platforms.
Social Media
March 4, 2022
Some brands and online communities may encourage trolling in anticipation of positive side-effects such as increased traffic to their platforms.
Community Relations
March 4, 2022
Anheuser-Busch InBev repurposes Belgian brewing facility to fill 500,000 cans of water destined for Eastern European war zone.
Digital Adspend
March 3, 2022
Desktop’s share of digital adspend may become negligible over the next decade, as consumers increasingly use mobile technology to access the internet.
Consumer Inflation
March 3, 2022
We have returned to a time of austerity shopping much like that experienced during and after World War Two, Nielsen study finds.
Rebranding Strategy
March 2, 2022
Africa-wide cellular network giant given credit for the simplicity of its new logo design. But it faces challenges in a commoditised industry.
Email Marketing
March 2, 2022
Emails are a ubiquitous and cost-effective way of reaching an audience. But you need a tailored strategy that resonates with the target market.
Social Media
March 1, 2022
Latest ‘What’s Next’ report says there will be more shopping opportunities on the platform and better ways for brands to use music.
Advertising Spending
March 1, 2022
As the pandemic’s impact on daily life wanes and consumers return to ‘real life’ activities, OOH and cinema adspend are bouncing back.
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