Discounting
April 21, 2022
While cutting prices may give your business a short-term boost, ultimately it is likely to be detrimental to your goals.
LATEST news
Digital Retailing
April 21, 2022
Study finds that marketers of luxury goods are worried they may not be able to ensure traditional quality, exclusivity and tradition.
Supply Chain
April 20, 2022
Nigerian-based Omnibiz is attracting seed funding and some of the world’s biggest brands to its innovative platform.
Advertising Strategy
April 20, 2022
The platform’s income from ad sales should hit US$11-billion this year, surpassing the combined income of both Twitter and Snapchat.
Public Relations
April 19, 2022
PRs must do away with a one-size-fits-all approach when working within a continent as dynamic and culturally diverse as Africa.
Global Strategy
April 19, 2022
Amazon’s e-commerce footprint in Africa is still sadly lacking. But for local marketers looking offshore, Amazon offers many potential benefits.
Social Media
April 14, 2022
The American Marketing Association has some advice on when your social media posts are most likely to grab your audience’s attention.
Export Marketing
April 14, 2022
Both Rwanda and Ethiopia have been using the on-ground knowledge of their diplomatic missions in China for innovative coffee-marketing campaigns.
Retail Trends
April 13, 2022
Renewed interest and investment from retail chains, including multinationals, will grow the sector. But informal retail isn’t going anywhere, just yet.
Online Reviews
April 13, 2022
Marketers have assumed that when people say positive things about a product, purchase interest increases. But it’s not necessarily true.
Television Viewing Trends
April 12, 2022
Traditional television is still attracting significant ad spend, but this is slowly but surely moving to newer forms of TV viewing.
Social Media
April 12, 2022
Social media platform TikTok has seen market penetration and usage increase dramatically. But what is the potential for African marketers?
Consumer Values
April 11, 2022
New research shows that a winning approach for connecting with African consumers requires a combination of local awareness, cause orientation and global alignment.
Brand Value
April 11, 2022
Retailer Checkers and banking industry challenger Capitec also feature strongly in South Africa’s annual Brand Finance report.
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