Customer Loyalty
February 15, 2022
More than a quarter of those surveyed said they were ‘less loyal’ now, and researchers warn that ‘habit’ is not ‘loyalty’.
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Conversational Marketing
February 14, 2022
Today’s consumers want it all: Excellent service, quality products and solutions, and brands that engage with them in a relatable manner.
Communication Channels
February 14, 2022
News and press releases in audio format will be distributed to all major radio stations on the continent for the first time.
Social Media Strategy
February 11, 2022
As TikTok grows at an astounding rate, do social media teams use one, or both? And what’s the strategy?
Marketing Ethics
February 11, 2022
Online betting business which sent out 150 000 unwanted marketing messages is ordered pay US$2,6-million and review all operating procedures.
Customer Loyalty
February 10, 2022
Organisations have had to rethink their relationships with customers, meaning traditional tactics are no longer being sufficient.
Bi-Cultural Consumers
February 10, 2022
As bi-cultural consumers become more common in the US, business schools are researching how brands can better resonate with them.
Marketing Awards
February 9, 2022
Top Unilever marketer is honoured by the World Federation of Advertising for her rapid impact at the company in challenging circumstances.
Digital Marketing Trends
February 9, 2022
Prominent local marketer’s observations mean the country would be at odds with global trend of rising digital spend.
Market Positioning
February 8, 2022
Covid and other factors make for a highly uncertain environment for brands. But battening down the hatches isn’t necessarily the answer.
Brand Ambassadors
February 8, 2022
Global sports brand ditches Manchester United and England player Mason Greenwood in the wake of his arrest.
Marketing Research
February 7, 2022
Being nice to your competitors in public can pay off in unexpected ways for brands, researchers find.
Lifestyle Trends
February 7, 2022
Gym-going habits have fallen due to the pandemic, but more people seem determined to pursue physical activities.
Marketing Ethics
February 4, 2022
Research emphasises how our children live in a highly commercialised world; one that bombards them constantly with consumption messages.
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