Public relations
November 10, 2021
PR becomes critical as companies are forced to confront more change and complexity than at any time in recent history.
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E-commerce scams
November 10, 2021
Rise in online shopping equates to more dubious e-commerce sites that damage consumer confidence and result in lost revenue for businesses.
Values-based consumers
November 9, 2021
Attitudes may vary from region to region, but an increasing number of people want to support brands that align with their values.
Marketing campaigns
November 9, 2021
Popular children’s toy brand uses humour to appeal to its growing worldwide market of adult shoppers.
Online strategy
November 8, 2021
Being online is critical for any businesses. But a new study is emphasising the high expectations of Millennials and Gen Zers.
Creative awards
November 8, 2021
Nairobi-based Teresa Nyamorambo Makori is Africa’s representative on Regional Honours list announced in the US recently.
Top brands
November 5, 2021
MTN Nigeria is the most popular brand, as rated by a Top of Mind survey among corporate executives in the country.
Supply chain
November 5, 2021
Warning that businesses and retailers could struggle to meet Black Friday consumer demand and should plan accordingly.
Sports Marketing
November 4, 2021
Basketball prodigy has signed up with the global sports brand even though he has yet to graduate from high school.
Marketing Research
November 4, 2021
Survey aims to provide answers to the many questions asked by marketers when developing their brand and product strategies.
Third-party cookies
November 3, 2021
Because technology outpaces laws, businesses have got away with using cookies. But when that changes, customer trust will be paramount.
Future of marketing
November 3, 2021
A gaming expert explains why the metaverse is going mainstream
Rebranding strategy
November 3, 2021
Facebook, Instagram and WhatsApp retain their individual names, but the holding company rebrands to reflect a new direction.
Black Friday shopping
November 3, 2021
The ‘biggest trading day of the year’ may become the ‘biggest trading month of the year’ as retailers compete for bargain-hungry shoppers.
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