Consumer Sentiment
February 4, 2022
Half of all American households reported that the economy had worsened, while more than half think there could be another recession.
LATEST news
Social Media Influencers
February 3, 2022
Khaby Lame, who has more than 130-million social media followers, is part of the worldwide Hugo Boss rebranding campaign.
Business Strategy
February 3, 2022
Academics find that using the freemium approach tends to benefit the market leaders only. Other companies are worse off.
Supply Chain
February 2, 2022
When servicing Africa’s micro-retailers, it is vital to understand the merchandising challenges and set standards.
Digital Marketing
February 2, 2022
Inclusivity and diversity, being ‘green’, having immediate conversations with consumers, and using video will all be top trends.
Social Media Strategy
February 1, 2022
Poor use of humour is a particular failing, as too many brands follow the herd and speak with a similar voice.
Public Relations
February 1, 2022
The study’s aim is to gather demographic data on the industry and investigate issues such as perceptions of PR in business.
Online Scams
January 31, 2022
Fraud initiated on social media has shown a remarkable 18-fold increase in the past four years, US consumer watchdog’s latest figures show.
Automotive Marketing
January 31, 2022
New appointee has extensive international experience in US and various European automotive markets.
Iconic Brands
January 28, 2022
It was on this day in 1958 that the famous Lego plastic brick system was patented – and the brand was on its way to becoming world renowned.
Consumer Trends
January 28, 2022
An environment of uncertainty is changing the way consumers think and how they go about their shopping, researchers find.
Media Buying
January 27, 2022
Exclusive SSA sales partner for digital media brands such as Twitter, Spotify and Snapchat acquired by global media player.
Business Strategy
January 27, 2022
Company with some of the world’s best-known FMCG brands is under pressure after delivering poor business performance last year.
Growth Strategies
January 26, 2022
Fjord Trends 2022 investigates human behaviours relevant to marketers that will affect culture, society and business in the coming year.
Subscribe Now
Free monthly marketing news, articles, events and publication release notifications.