Public Relations
November 30, 2021
Experienced communications practitioner Corazon Sefu Wandimi takes over the reins from Portia Gibbs.
LATEST news
Marketing Presentations
November 30, 2021
Good scriptwriting and a great presenter will all help. But the crux of an outstanding presentation is storytelling.
Influencer Marketing
November 29, 2021
For every channel that influence is added to, the potential to increase return on investment by up to 30% is introduced, PR experts claim.
Chat Commerce
November 29, 2021
New service enables Smart Shopper loyalty members to use WhatsApp for loyalty points queries, competition entries and other services 24/7.
Buying behaviour
November 26, 2021
Study shows how US shoppers’ buying behaviours have evolved quickly and dramatically due to the pandemic.
Audience measurement
November 26, 2021
Aim is to give advertisers, marketing agencies and TV networks detailed viewership figures for specific ads, rather than averages.
Pay TV
November 25, 2021
Improved service delivery to subscribers is the aim of expansion into five more counties. Also a bigger Nairobi service footprint.
Festive Season shopping
November 25, 2021
Seven-nation study finds more consumers than ever will make use of retailer-specific mobile phone apps this holiday season.
Social Media
November 24, 2021
Lush says it doesn’t want to expose its customers to the potential “risk” and “harm” posed by four social media platforms.
Media Trends
November 24, 2021
Media trends report from consulting firm Kantar aims to assist media owners and brands to build their plans for 2022 and beyond.
BUSINESS STRATEGY
November 23, 2021
Africa Communications Media Group sells majority stake to Marco, which has a strong presence in North Africa.
Brand icons
November 23, 2021
Amidst a marketing shake-up, there is speculation that a drive for younger consumers may see Harland Sanders being consigned to history.
Inspiring brands
November 22, 2021
Researchers from ad agency Wunderman Thompson say their findings prove a strong correlation between inspiration and a brand’s growth.
Brand ambassadors
November 22, 2021
Isuzu reaches agreement with Kgothatso ‘KG’ Montjane to be a brand ambassador for its newly launched MU-X seven-seater SUV.
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