Social media strategy
November 19, 2021
The competition to attract Instagram followers is immense. Here are a few expert tips to help your company build a strong following.
LATEST news
Corporate rebranding
November 19, 2021
Start of mammoth rebranding operation that will take in hundreds of retail and commercial sites across Botswana and South Africa.
Shopping trends
November 18, 2021
Stockpiling during last year’s initial lockdown boosted shopper uptake of private labels, a trend that sems to be continuing.
Consumer well-being
November 18, 2021
But, on the positive side, Africa ranks higher in physical and social well-being than the global average.
Festive Season Marketing
November 17, 2021
Coca-Cola has put a modern-day digital twist on how it works with Santa to promote the brand this Festive Season.
Advertising Awards
November 17, 2021
After a Covid-enforced break from its traditional home on the French Riviera, the global industry awards will make a 2022 comeback.
Marketer job roles
November 16, 2021
Digital marketing is the number one responsibility reported by marketers, superseding a dominant historic focus on brand-related activities.
Consumer Trends
November 16, 2021
Latest research finds that South African shoppers are spending more on snacks and that snacking habits are changing.
New Business
November 15, 2021
TMI Media adds giant Sanlam and Santam brands to its client portfolio after a five-month pitch process involving multiple agencies.
Advertiser sentiment
November 15, 2021
Understanding the consumer journey and uniformly leveraging competitive insights is the only way to stay ahead.
Travel Marketing
November 12, 2021
Accommodation giant says more focus on brand building and PR, as well as a new ad campaign, has helped drive a post-lockdown comeback.
Social commerce
November 12, 2021
Local experts say TikTok’s new Commerce feature is becoming a proven way to accelerate the entire buying cycle on social media.
Media research
November 11, 2021
Annual event goes online-only due to Covid, but still attracts more than 4 000 African and overseas delegates.
Creativity
November 11, 2021
LinkedIn study finds many chief marketing officers believe the trend to hybrid working models could stifle the generation of ideas.
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