Marketing Campaigns
February 24, 2022
Temporary statues grab attention as they share space with some of London’s most famous tourist landmarks.
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Public Relations Controversies
February 23, 2022
New York PR agency secretly owned an ‘independent’ industry news website and used it to promote itself and bash its competitors.
In-Game Marketing
February 23, 2022
As more people across the continent embrace mobile gaming, there is exciting new potential for reaching Millennial and Gen Z audiences.
Marketing Analytics
February 22, 2022
Investing in the right marketing analytics tools can set businesses – and their marketing teams – up for immediate success.
Customer Relationship Management
February 22, 2022
Global CRM specialist recognises local potential and aims to meet the continent’s high demand for these skills.
Social Media Strategy
February 21, 2022
Using social media can, at times, seem hit or miss for marketers. New research suggests there’s a formula for creating photos consumers love.
Product Innovations
February 21, 2022
Top Lego marketer finds that innovative product ideas can come from anywhere – including young fans of the brand.
Artificial Intelligence
February 18, 2022
The growing trend of artificial intelligence bots in customer service roles sees some interesting research on when they’re best used.
Ambush Marketing
February 18, 2022
Brands spend fortunes advertising around the Super Bowl game in the US. Now smaller players are ambushing them at a fraction of the cost.
Successful Webinars
February 17, 2022
Tips to help ensure your webinars run smoothly and are in keeping with the image you want to portray to the market.
Consumer Trends
February 17, 2022
Trend-spotting is an important skills for successful marketers. So too is moving quickly to capitalise on them.
Pricing Strategy
February 16, 2022
Market forces have pushed some of the world’s biggest companies into charging their customers more. But for how long in this tenable?
Marketing Controversies
February 16, 2022
Jennifer Sey alleges she was pushed out because the company disagreed with her public stand on certain Covid-19 issues in US schools.
The Metaverse
February 15, 2022
The metaverse will impact every business that consumers interact with every day, creating new opportunities and challenges for organisations.
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