Brand Value
January 26, 2022
Apple retains its worldwide ‘most valuable brand’ title with a record valuation of more than US$355-billion, followed by Amazon and Google.
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Social media marketing
January 25, 2022
Study of sports industry in 2021 says Nike leveraged a massive 16 236 commercial partners on social media to produce US$617m in ad value.
Brand Purpose
January 25, 2022
Prominent fund manager believes the focus is excessive and a factor in Unilever’s poor business performance last year.
Shopper Behaviour
January 24, 2022
As Africa’s retail landscape shifts due to the pandemic, festive season shopper research provides new insights.
Advertising
January 24, 2022
Corporate banker Rand Merchant Bank confirms Grey as its new creative agency as it seeks to ‘energise’ and ‘bring life’ to the brand.
Purpose-led Marketing
January 21, 2022
Do consumers care how a company behaves, if the product and price is right? Research shows they do favour brands with a social purpose.
Doing Business
January 21, 2022
Business confidence amongst South African small business owners was decidedly low towards the end of 2021, after a notable increase in the second quarter of last year.
Online Meetings
January 20, 2022
Pitching a new campaign to a client, or a revised strategy to management, is stress-inducing. Doing it online has added a new dimension.
Consumer Trends
January 20, 2022
Report reveals the key themes businesses must understand to keep pace with rapidly evolving consumer preferences around the world.
Media Strategy
January 19, 2022
Marketers wanting to target TV audiences in two Portuguese-speaking African countries now have two new options to consider.
App-based Marketing
January 19, 2022
It started as a messaging app for connecting families, friends and social groups. Now WhatsApp is an effective marketing tool in Africa.
Reputation Management
January 18, 2022
Consumer watchdog believes some fashion brands may be making misleading claims about environmental credentials in their marketing.
Consumer Trends
January 18, 2022
The African cultural revolution is permeating how consumers on the continent want to interact with brands, study finds.
Digital Sales
January 17, 2022
As consumers shifted their spending from ‘needs’ to ‘wants’, luxury handbags had the highest YoY global growth with an increase of 45%.
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