Nation brands
October 20, 2021
SA still in top 50 most valuable brands, but ranks lower than last year. Nigeria, Egypt, Kenya and Morocco move up the rankings.
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Digital economy
October 20, 2021
Large power imbalances stalk the growing digital economy as major platforms reinforce their positions in the global data value chain.
Internet cookies
October 19, 2021
In 2023, marketers and those in related industries will transition to an online world without cookies. A study finds most are unconcerned.
Google AdSense
October 19, 2021
The change will make it easier for buyers to purchase advertising space being sold on AdSense, company explains in a blog post.
Marketing ethics
October 18, 2021
Study by the Cancer Council of Australia finds that food industry codes are failing to protect children.
Corporate sponsorships
October 18, 2021
Big-money sponsors of upcoming COP26 climate summit in Glasgow said to be unhappy that promised benefits may not materialise.
TV and film productions
October 15, 2021
Film and TV ad productions present a range of potential risk and loss exposures during production, an insurance expert warns.
Social media monitoring
October 15, 2021
Digital marketing has become possibly the top responsibility of marketers today, so they need to focus their strategies through social listening.
Public Relations
October 14, 2021
The agency, which has been present in the market for just over six years, offers specialised communication and positioning services.
Loeries Awards
October 14, 2021
Loeries Creative Week is where the best creative minds in Africa and the Middle East gather to acknowledge their peers.
Shopping habits
October 13, 2021
Discover the long-term shifts in UK consumer shopping behaviour that will likely outlast the pandemic.
Negotiating skills
October 13, 2021
How do you, as an agency, negotiate with a client that thinks you’re nothing more than a commoditised service provider?
Influencer marketing
October 12, 2021
Five great lessons to learn from the success of #LetsRebuildTogether that you can leverage in your next influencer campaign.
Consumer insights
October 12, 2021
Businesses must mandate staff to help ensure a customer experience takes place, rather than simply pushing products.
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