Virtual Reality at Trade Shows
September 16, 2021
Industries such as bathroom and kitchen manufacturers are pivoting to digital showrooms to reach their key audiences.
LATEST news
Rewards Programmes Embracing Cashback Strategies to Engage Consumers
September 16, 2021
Yes, rewards programs do open the door to cashbacks – but consumers still have to walk through it.
Most Valuable Brands
September 16, 2021
Banking giant FNB is South Africa’s most valuable brand for second successive year, according to Kantar BrandZ.
New Face of Online Events
September 16, 2021
What once worked to make an event successful may no longer work. Even what first worked early on in the pandemic often doesn’t work now.
Future of Trade Magazines
September 16, 2021
Over the past decade only the strongest trade magazines have survived, as advertising revenues plummet. Can the hold-outs still thrive?
Kiwi Shopping Habits
September 16, 2021
Home cooking, digital downloads and online shopping shoot up during NZ’s current lockdown. But bakeries and cafes take a hit.
Gen Z Trends
September 16, 2021
Oxford Economics and Snapchat explore the role of Gen Z in driving the digital economy, plus its impact on the marketing industry.
Thought Leadership to Build Brands
September 16, 2021
How do you do thought leadership right? Handled effectively, it can build a powerful brand for individuals and businesses.
Africa’s Marketing Leader of the Year
September 16, 2021
Experienced South African-based marketer Andisa Ntsubane honoured for his contribution during high-profile event in Lagos.
BCW Strengthens Africa Network
September 16, 2021
Cote d’ Ivoire-based agency, Opinion & Public, has become a full BCW-branded partner now known as Opinion & Public BCW.
Mobile Technology
September 16, 2021
Part of a successful omnichannel marketing and branding strategy requires the adoption of new digital technology solutions.
The Metaverse in Marketing
September 16, 2021
The defining quality of the metaverse will be presence – the feeling of really being there with people.
King James Purchase
September 16, 2021
Purchaser says well-established King James Group is “more than an agency” and a “well-oiled and combined communication practice”.
Rewards Programmes
September 16, 2021
There are signs that brands competing in the credit card space are thinking differently about what drives spending and attracts customers.
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