
Competition watchdog in the UK warns of negative AI consequences
An increase in fake reviews and false information, as well as flouting of consumer protection laws, are all possible results of the AI boom.
IN-GAME ADVERTISING
By our News Team | 2021
International agency Dentsu introduces a gaming solution for advertisers and marketers as interest in takes off.
The current spending power of Millennials and Gen Z has skyrocketed. This makes for a potentially attractive return on investment for in-game advertising and branding strategies, given that they have the opportunity to reach millions of focused and engaged gamers.
In-game advertising is the practice of using games, particularly web-based games, to promote an organisation’s brand, product or service. 2021 has been projected as the year that in-game advertising measurement achieves its full potential by clearly focusing on metrics such as viewability, visual engagement and brand recall.
Photo by Fabio Silva @ Unsplash
To capitalise on this trend, international advertising and PR company, Dentsu, has recently launched Dentsu Gaming. It is an integrated gaming solution for brands, which seeks to help clients explore various offerings. These offerings include video game advertising options such as:
Keiichi Yoshizaki, Executive Officer for Dentsu Inc, said: “Our philosophy is that gaming is more than just advertising – it is about creating, amplifying and adding momentum to culture and the industry at large.
“With Dentsu Gaming, we do this through our own in-house gaming studios, innovative business ventures, investing in gaming startups and through strategic partnerships at global scale. This sets us apart from all others.
He added: “Our unique gaming heritage in the Japanese market, coupled with the global scale of our international business, ensures Dentsu Gaming is the ideal way [that] we’re able to make authentic and meaningful progress for the betterment of the gaming community, our clients, our partners and of course our people and their passion for gaming.”
The company noted in a media statement at the launch: “At Dentsu, we believe that everyone is a gamer – a community connected across borders around the things they love.”
Source: Dentsu Gaming
An increase in fake reviews and false information, as well as flouting of consumer protection laws, are all possible results of the AI boom.
As tougher times bite, only 10% of CMOs believe their marketing investments will enable them to emerge better off than their competitors.
On-the-Go stores will extend the brand and be located on TotalEnergies service station forecourts to cater to motorists and busy consumers.
The social media platform’s ad revenue is up 25.8% year-on-year and is forecast to total US$71-billion for 2024.
Alliance offers a simple, fast and convenient experience for consumers to buy groceries online, with orders being delivered within an hour.
Consumer must feel that buying the product will somehow elevate them so that they sit more squarely alongside the influencer they follow.
What are the key things that people consider before buying online? Researchers find that the computer mouse holds important clues.
Bon Marché has typically confined itself to the affluent suburbs of Zimbabwe’s capital. Now it has opened in Marondera in Mashonaland East,
As rugby fans liken the SA national team’s alternative kit to the Checkers Sixty60 e-commerce platform, the brand seizes the opportunity.
Sports apparel company renews an old partnership with Newcastle United as it further cements its presence in top soccer competitions.
Interactive Advertising Bureau study finds internet advertising has reached a new high of 34% of the overall SA advertising market.
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.