Digital strategy
October 8, 2021
Don’t underestimate the importance of a 360-degree digital marketing strategy if your business aims to grow.
LATEST news
Influencer marketing
October 7, 2021
Your most powerful influencers aren’t who you think they are. The flashy – and expensive – ones are giving way to ‘real’ people.
Business outsourcing
October 7, 2021
Of the three top countries for outsourcing business processes such as call centres and content creation, two are in Africa.
Email marketing
October 7, 2021
New study gives an overview of the ever-decreasing average time that consumers spent reading an email between 2011 and 2021.
Customer loyalty
October 7, 2021
Around 80% of customers say they are willing to pay more for a better experience. Can ‘loyalty’ practitioners leverage this?
Media monitoring
October 6, 2021
Eclipse Communications Mauritius launches media monitoring service for its clients based on the Indian Ocean island.
In-game advertising
October 6, 2021
International agency Dentsu introduces a gaming solution for advertisers and marketers as interest in takes off.
PR Storytelling
October 5, 2021
Telling the story of your brand to reflect its value in a fascinating manner. That’s PR storytelling.
Online vs in-store shopping
October 5, 2021
Nielsen study gives a worldwide overview of customer experiences when shopping online and in-store, with online a clear winner during Covid.
Brand rankings
October 5, 2021
The entire top 10 brands hailed from SA, with the most prominent sectors being banking, telecoms and insurance.
Black Friday
October 5, 2021
‘Be realistic, but proactive’ is the advice from experts as African retailers gear up for the big day (or longer).
Advertising measurement
September 30, 2021
Global research giant Nielsen has revealed plans to launch an industry-wide Impressions-First Initiative next year.
Experiential marketing
September 30, 2021
Nigerian agency boss discusses the need to see beyond the the experiential marketing space in ‘the age of the new normal’.
Targeted advertising
September 29, 2021
Targeted ads power much of the web. Their effectiveness has driven advertisers away from many traditional forms of media.
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