
Africa’s luxury tourism advantage lies in its experiences and stories
African tourism is moving into a decisive period of growth as destinations across the continent capitalise on an emerging middle class.

African tourism is moving into a decisive period of growth as destinations across the continent capitalise on an emerging middle class.

AI-powered visual shopping tool uses computer vision and machine learning to identify products, based on an image supplied by the customer

Destination Uganda highlighted the country’s authentic adventure experiences, rich cultural heritage and hospitality.

Regularising CIMG membership is not purely an administrative exercise; it is a legal obligation and a professional responsibility.

Jakes Naudé joins from Accenture Song to focus on how brands use tech, data and AI to deliver customer and marketing experiences at scale.

Omotosho has wide African experience within the MultiChoice business and succeeds John Ugbe, who has retired.

Annual Trust Barometer study finds that developed markets, in particular, are less willing to trust people from other backgrounds.

First 24-hour Spar Express convenience outlet opens at a filling station in the capital city’s Niboye neighbourhood.

Focus of latest campaign is to ensure that global attention translates into real travel demand, real spend and real jobs, says city.

Revamped management team will guide Kantar’s regional operations in South, West, East and Central Africa.

Greenwashing may give a business greater stock market appeal initially, but the effect fades. Greater regulation is also changing the game.

The latest issue of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, is now available.

The journey towards data- and AI-driven customer interaction remains in its formative stages, study emphasises.

Misurata Free Zone Port will help solidify Libya’s role as a regional supply chain hub linking Europe with North Africa and African hinterland.
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