News Articles – African Marketing Confederation

Consumers face climate burnout as fears over conflicts increase

February 18, 2026

But global insights company Kantar believes now is not the time for brands to dial back on their sustainability marketing efforts.

Nigeria’s consumer optimism paradox and what it means for marketers

February 17, 2026

People are not ignoring their current hardship, say researchers. Rather, they are recalibrating around it and foreseeing a brighter future.

Egyptian actor Karim Abdelaziz in an AI-enhanced advert for Orange Egypt

How African marketing strategies are embracing the potential of AI

February 17, 2026

From movie-style extravaganzas to conversations with digital clones and enhancing visuals, marketers are doing more than just tinker with AI.

Experienced marketing executive heads VW Commercial Vehicles Africa

February 16, 2026

Ryan Blumrick brings almost two decades of sales and marketing expertise gained in Africa and Asia to his new position.

African marketers discuss taking back control of the narrative

February 16, 2026

In the age of digital and AI, Africa must produce and structure its own narratives, emphasises gathering of Francophone marketers.

Earnings: YouTube revenue lagged in Q4 while Amazon forged ahead

February 13, 2026

Consumer engagement with YouTube remains strong overall, but conventional in-stream advertising may not provide future growth – report.

Ruth Ruigu appointed to role of Country Manager for Ipsos in Uganda

February 13, 2026

Ruigu brings over 14 years of market research experience across East Africa to her new role in Uganda.

African e-commerce platform Jumia announces exit from Algerian market

February 12, 2026

The latest market departure is part of a broader geographic recalibration aimed at improving efficiency, company says.

Most global PR professionals are integrating AI into their operations

February 12, 2026

AI-powered tools giving PR teams concrete ways to improve operational efficiency and gain the insight needed to measure brand performance.

How marketers express time can affect what consumers buy, study finds

February 11, 2026

Subtle differences in language can shape how consumers make certain time-focused buying decisions, Canadian researchers say.

Tiger Brands announces appointment of new marketing and strategy chief

February 11, 2026

Lorraine De Graaff, who has been with the company since 2019, to lead the group marketing and research and development function.

Supermarkets could sell stock faster by putting fresh meals in front

February 10, 2026

Researchers examine the pros and cons for retailers of putting the newest prepared foods at the front of shelves, rather than at the back.

Some of the CIMG members involved in the Accelerator Marketing Programme

Ghana’s marketing body launches accelerator programme for execs