French retailer Carrefour plans to take on the Ethiopian market
January 8, 2026
Latest move in Carrefour’s Africa expansion strategy should see it operating 30 stores in the country with a local partner by 2028.
LATEST news
Britain introduces laws to restrict junk food advertising to children
January 7, 2026
Certain restrictions on TV and online advertising aimed at kids. Health sector sees it as a first step towards a total ban.
Africa’s marketing and creative trends to watch out for in 2026
January 7, 2026
The brands that thrive will treat creativity as a core strategy which underpins sustainable growth, social impact and global engagement
Out now! New issue brings latest insights for Africa’s marketers
December 11, 2025
The latest issue of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, is now available.
Africa’s Famous Brands wants a (pizza) slice of the Asian QSR market
December 11, 2025
Master franchisor of brands such as Steers, Debonairs Pizza, Wimpy, Tashas and others announces a partnership in Malaysia.
PepsiCo debuts its global Miranda soft drink brand platform in Uganda
December 10, 2025
Company believes Uganda’s dynamic youth culture, love of bold flavour and creative energy make it an ideal market to debut the campaign.
To slang or not to slang? That is the question for marketers
December 10, 2025
Using slang identifies a social affiliation or particular relationship. Brands should beware of using it inappropriately.
SA and Tanzanian marketing bodies prepare for their 2026 awards events
December 9, 2025
IMM Institute calls for nominations for its annual awards taking place in March 2026, while TMSA issues awards and congress teaser.
Zimswitch appoints new Head of Marketing and Customer Experience
December 9, 2025
Effective from 1 January 2026, Sharon Marira moves up from her previous role as Marketing Manager with the business.
Charitable givers motivated by search for meaning – marketing researcher
December 8, 2025
Donors give more to good causes when they’re thinking about how their gifts will help create meaning in their own lives, study finds.
African beauty brands leverage local knowledge and authentic storytelling
December 8, 2025
Rather than following global influences, African consumers are seeking indigenous ingredients suited to expressing identity and heritage.
Supply chain sector breaks new ground with founding of Africa-wide body
December 5, 2025
Newly formed African Supply Chain Confederation aims to unify and elevate supply chain standards and networks across the continent.
Pick n Pay says revamped home-delivery app is driving strong growth
December 5, 2025
App was relaunched in April 2025 after three years of development and is claimed to have boosted on-demand grocery retail turnover by 40%.
Le Club Marketing Avis+ Joins The African Marketing Confederation
December 4, 2025
Le Club Marketing Avis+ joins the African Marketing Confederation as its first Associate Member, strengthening pan-regional collaboration and marketing leadership across Africa.
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