
Zambia unveils Advertising Standards and launches new Standards Board
Marks a new era of accountability, professional excellence and consumer protection within the local advertising and marketing sector.

Marks a new era of accountability, professional excellence and consumer protection within the local advertising and marketing sector.

Scale of the rebound under new owner Tolaram is notable in a market recovering from currency devaluation and weak consumer buying power.

Strategic Marketing for Africa is the industry leading magazine for deep-thinking African marketing professionals.

Pilot testing taking place at a Cape Town store to evaluate customer acceptance and the overall customer journey.

FMCG giant Unilever and Google Cloud have announced a five-year partnership to accelerate Unilever’s business transformation through its use of Google Cloud’s AI, data, platform and next-generation marketing capabilities.

Airline opens its 10th global flagship store in Abidjan as it expands its brand-engagement opportunities with global travellers.

Achieving global relevance for the continent’s supply chain sector will be brought about by structure, standards, strategy and execution.

But global insights company Kantar believes now is not the time for brands to dial back on their sustainability marketing efforts.

People are not ignoring their current hardship, say researchers. Rather, they are recalibrating around it and foreseeing a brighter future.

From movie-style extravaganzas to conversations with digital clones and enhancing visuals, marketers are doing more than just tinker with AI.

Ryan Blumrick brings almost two decades of sales and marketing expertise gained in Africa and Asia to his new position.

In the age of digital and AI, Africa must produce and structure its own narratives, emphasises gathering of Francophone marketers.

Consumer engagement with YouTube remains strong overall, but conventional in-stream advertising may not provide future growth – report.

Ruigu brings over 14 years of market research experience across East Africa to her new role in Uganda.
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