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Private Brands

Private Brands

There has been a 27% increase in positive price perception of in-house brands over the past year, industry expert says.

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Legislation

Legislation

Two new pieces of legislation will affect how marketers in the European Union can reach target groups of consumers.

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Retailing

Retailing

The continent’s small independent shops are modernising and embracing tech – ensuring they’ll remain dominant for the foreseeable future.

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Digital OOH

Digital OOH

As air travel experiences a post-pandemic boom, brands are seeing the potential of DOOH in the airport environment.

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Media Landscape

Media Landscape

Mobile phones remain the biggest disruptor and provide the greatest opportunity, but radio shows an increase in station numbers.

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Loyalty Programmes

Loyalty Programmes

The continent has huge potential for the development of loyalty programmes – providing the rewards are relevant and meaningful.

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Social Media

Social Media

A drop in advertising revenue due to Apple’s new privacy policy and increased competition from the likes of TikTok are said to be factors.

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AMC Member News

AMC Member News

Marketers need to appreciate how young people understand brands and consume information at different stages of their development.

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