Study explores environmental cost and perceptions of influencer PR gifts
June 26, 2026
If influencers neglect environmental sustainability considerations in their unboxing videos, consumers won’t see it as a priority.
LATEST news
Global athletic footwear brand Skechers establishing first African factory
June 25, 2026
Company heads to North African country of Algeria as it seeks a foothold in Africa and the Mediterranean region.
Both rich and poor buy more counterfeit goods than the middle class
June 25, 2026
Buying counterfeits is not primarily a budget-driven phenomenon. Social, psychological and status-related motivations play an important role.
Africa’s most valuable world cup export isn’t football – it’s culture
June 24, 2026
The FIFA World Cup makes it increasingly clear that Africa’s competitive advantage lies not only in what it produces, but in who it is.
Effie releases annual global rankings of marketing effectiveness
June 24, 2026
Effectiveness is not defined by size, budget, or geography – it is driven by ideas that create real impact, organisers say.
Southern African marketing bodies wrap up first Regional Winter School
June 23, 2026
Malawi, Zambia and Zimbabwe have completed their inaugural joint Winter School to reinforce cross-border professional integration in marketing.
Nominations deadline for the 2026 AMC Awards has been extended
June 23, 2026
Whether you have pioneered a ground-breaking campaign or witnessed a peer redefine the industry, there’s still time to step forward.
Angola is about to clamp down on certain foreign food imports
June 18, 2026
The latest decree forms part of Angola’s ongoing efforts to reduce its high level of dependence on imported food products.
Justin Sargent takes up strategic advisory role at Maverick Research
June 18, 2026
Former NielsenIQ exec brings more than three decades of leadership experience spanning sectors such as consumer goods and data analytics.
Cape Town strikes triple gold for its destination marketing videos
June 17, 2026
Cape Town Tourism says its award-winning campaigns weren’t built around ‘postcard moments’, but around people.
Brand distinctiveness climbs to the top tier of marketer priorities
June 17, 2026
In a market where everyone has access to the same tools, the edge will go to brands that are creative and different.
Study finds that AI labelling does not hurt video ad performance
June 17, 2026
As regulatory pressure around using AI in video advertising grows, researchers examine how labelling requirements may impact ad performance.
ChatGPT ads in Africa: A game changer or a trust gamble?
June 17, 2026
For African marketers, Chat GPT ads will be a new intent-based frontier, arguably of higher quality than passive social feeds.
WPP creates a new kind of talent pipeline designed for the AI era
June 12, 2026
Ad giant says Hex provides a solution to one of the creative industry’s most significant challenges: the AI talent gap.
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