Effie releases annual global rankings of marketing effectiveness
June 24, 2026
Effectiveness is not defined by size, budget, or geography – it is driven by ideas that create real impact, organisers say.
LATEST news
Southern African marketing bodies wrap up first Regional Winter School
June 23, 2026
Malawi, Zambia and Zimbabwe have completed their inaugural joint Winter School to reinforce cross-border professional integration in marketing.
Nominations deadline for the 2026 AMC Awards has been extended
June 23, 2026
Whether you have pioneered a ground-breaking campaign or witnessed a peer redefine the industry, there’s still time to step forward.
Angola is about to clamp down on certain foreign food imports
June 18, 2026
The latest decree forms part of Angola’s ongoing efforts to reduce its high level of dependence on imported food products.
Justin Sargent takes up strategic advisory role at Maverick Research
June 18, 2026
Former NielsenIQ exec brings more than three decades of leadership experience spanning sectors such as consumer goods and data analytics.
Cape Town strikes triple gold for its destination marketing videos
June 17, 2026
Cape Town Tourism says its award-winning campaigns weren’t built around ‘postcard moments’, but around people.
Brand distinctiveness climbs to the top tier of marketer priorities
June 17, 2026
In a market where everyone has access to the same tools, the edge will go to brands that are creative and different.
Study finds that AI labelling does not hurt video ad performance
June 17, 2026
As regulatory pressure around using AI in video advertising grows, researchers examine how labelling requirements may impact ad performance.
ChatGPT ads in Africa: A game changer or a trust gamble?
June 17, 2026
For African marketers, Chat GPT ads will be a new intent-based frontier, arguably of higher quality than passive social feeds.
WPP creates a new kind of talent pipeline designed for the AI era
June 12, 2026
Ad giant says Hex provides a solution to one of the creative industry’s most significant challenges: the AI talent gap.
Africa-focused coffee shop chain hits milestone of 400 stores
June 12, 2026
Vida e caffè believes its growth highlights the increasing ability of African consumer brands to scale regionally.
Burger outlet gets smashed and squashed for new product launch
June 11, 2026
Innovative launch of new smash burger sees an entire pop-up restaurant ‘smashed’ for the occasion – from glasses to seats.
Are vague claims good for your brand? Researchers say the answer’s ‘yes’
June 11, 2026
‘Best pies in town’. ‘Our city’s favourite hotel’. Unsubstantiated claims, but academics find this puffery does add bottom-line value.
Home-delivery brand delivers SA culture to Mexico ahead of World Cup
June 10, 2026
Checkers Sixty60 ad campaign features a playful celebration of cultural crossovers as delivery rider takes to Mexico City’s streets.
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