News Articles – African Marketing Confederation

Urban storefront with large blue advertising windows, pedestrians on the sidewalk, and a yellow taxi at right edge—nighttime street scene

Unilever activates 35 personal care brands for World Cup campaign

June 1, 2026

FMCG giant is putting its much-talked-about social-first strategy to the test on one of the world’s biggest sporting stages.

Empty conference hall with many black chairs arranged in rows facing a front stage area.

‘Sustainable action’ to take centre stage at media research conference

May 28, 2026

Pan African Media Research Organisation issues call for papers as it gears up for its 2026 gathering in Rwanda.

Starbucks hot coffee in a paper cup with sleeve on a wooden table inside a cafe, blurred figure in the background

Starbucks gives its AI-powered inventory counting technology the boot

May 28, 2026

Expectation of ‘greater speed and fewer errors’ not met by the technology, which was introduced only nine months ago.

WPP Production appoints new CEO to drive business in the EMEA region

May 27, 2026

WPP Production has announced the promotion of Santiago Sánchez-Lozano to Chief Executive Officer for the Europe, Middle East and Africa region.

MTN is Africa’s most valuable brand, Tusker is its strongest brand

May 27, 2026

The latest Africa-wide study finds South Africa still dominates the brand landscape, with Morocco and Egypt bubbling under.

NielsenIQ report emphasises how global commerce models are converging

May 26, 2026

Digital commerce models pioneered in Asian markets are merging with those of Western countries to rapidly reshape the way the world shops.

Cracking the Africa Code: The functional path to market leadership

May 26, 2026

What makes brands successful in Africa? A summary of the award-winning paper presented at Esomar’s first conference in Africa.

Market vendor in a red shirt and green apron handling peppers and tomatoes at a bustling outdoor stall.

Lagos modernising agricultural value chain and tackling food insecurity

May 25, 2026

Commissioner for Agriculture and Food Systems unveils facility that, when completed, could become SSA’s largest food logistics hub.

Disability inclusion in advertising can build stronger brand affinity

May 25, 2026

Most participants across a three-country study responded positively to disability inclusion in advertising campaigns.

Traceability: Giving Africa a marketing edge the world can audit

May 22, 2026

For African brands navigating today’s complex export markets, traceability can be turned into a competitive edge.

Four men posing at a convention booth; two in suits, one in a colorful patterned shirt, all wearing lanyards, with exhibition booths and ceiling rigging behind them.

Three Southern African destinations form new tourism partnership

May 22, 2026

Collaboration signifies a more coordinated regional approach that unites marketing, shared capabilities and event-driven opportunities.

Marketing veteran Nthabi Motsoeneng joins Sun International as CMO

May 21, 2026

Africa-focused leisure, gaming and hospitality group Sun International has announced the appointment of Nthabi Motsoeneng as its Chief Marketing Officer.

Moroccan supermarket chain LabelVie continues its expansion strategy