News Articles – African Marketing Confederation

Cartoon smartphone wearing a chef’s hat, displaying a recipe card with a plate of food and the word RECIPES on an orange background.

‘What’s for dinner tonight, mom?’ Woolies’ AI chef may have the answer

July 14, 2026

Woolworths supermarket chain embraces an AI-powered chef as it leverages two decades of recipes to answer an age-old family question.

White athletic sneakers resting on a basketball on a dirt path with autumn leaves in the background.

Demand for sportswear is sprinting ahead of the wider apparel market

July 13, 2026

Consumers are prioritising their wellness despite tighter wallets, meaning sportswear remains one of the most resilient areas of fashion.

A scene from the 2025 AMC Awards in Ghana

Deadline looms for African marketing and supply chain awards

July 13, 2026

Nominations for the 2026 African Marketing Confederation and African Supply Chain Confederation awards close on 31 July.

Researchers study why negative brand news fails to deter some customers

July 10, 2026

Consumers may stick with troubled brands because their emotional attachment overrides the perceived risk, study finds.

Dignitaries and photographers at a 'Citizen Experience' event on a blue stage backdrop with a poster on an easel nearby.

Marketing’s role in book on how Ghana can deliver public service excelLENCE

July 10, 2026

Book draws a line between customer experience – the private-sector marketing discipline – and what its authors call ‘Citizen Experience’.

Entrance to Edgars department store in a mall, with clothing racks visible inside and shoppers browsing.

Once close to oblivion, SA retailer Edgars is making a comeback

July 9, 2026

Six years ago, the historic South African department store chain was in voluntary business rescue. Now it plans to open 50 new stores.

Person filming a clothing display with a smartphone on a tripod, wearing a striped top and smiling in the background.

Why influencer marketing success requires all hands on deck

July 9, 2026

The Accountability Equation is the often neglected, but vital, three-way partnership between creators, brands and their marketing agencies.

Michel Hebert, CEO of Telekom Networks Malawi

Malawi’s marketing body confirms keynote speaker for annual conference

July 8, 2026

The Institute of Marketing in Malawi announces that accomplished business leader Michel Hebert will be its keynote conference speaker.

When the same online search query produces vastly different results

July 8, 2026

Forty percent of brand citations in organic search results do not show up in AI overviews for the same query, study finds.

Sports brand Adidas moves its $512m global media account to Omnicon

July 7, 2026

Adidas has reportedly awarded the business to Omnicom Media Group following a competitive pitch involving Publicis Groupe and incumbent WPP.

PepsiCo loses some fizz as Coca-Cola captures its Marriott business

July 7, 2026

Another salvo is fired in the long-running ‘Cola Wars’ as Coke steals Pepsi’s thunder across the Marriott group’s 10,000 global properties.

Publicis Groupe Africa appoints Managing Director: Rest of Africa

July 6, 2026

Gideon Khobane brings more than 20 years of leadership experience across media, entertainment and digital platforms in Africa.

Moroccan-style tea service on a round woven tray: black teapot, patterned lidded pot, two cups of dark tea, and a bowl of popcorn in the center.

Ethiopia launches national coffee initiative to boost export earnings