
OOH Media
It was conceived as a promotion for a property development and should have stood for just 18 months. This year, the Hollywood sign turns 100.
It was conceived as a promotion for a property development and should have stood for just 18 months. This year, the Hollywood sign turns 100.
Opening of compact-format outlet at Luanda International Airport in late 2022 is latest expansion move in the Southern African country.
Issue 4 2022 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides key insights for 2023 and beyond.
SSA was one of the least connected regions in the world, but that seems to be changing – which will benefit AfCFTA’s implementation.
Local arm of the global digital media sales specialist is targeting pan-African expansion and aims to solidify position as a preferred partner.
These consumers still desire a luxury timepiece, but are driving a growing second-hand market because they see it as ‘more sustainable’.
Hardware and building supplies chain Builders Warehouse leaves Nairobi less than three years after opening its doors.
Sailor who survived 24 days adrift on a meagre diet that included Heinz tomato sauce is to receive a new boat from the multinational brand.
Build stronger brands and customer resilience with experience-driven loyalty programmes, and collect first-party data instead of cookies.
Paid influencers fawning over a procession of products is damaging their personal brands and losing them followers. Enter the ‘de-influencer’.
AI and machine learning offer pros and cons, but there is scepticism across about its potential to replace human content writing roles.
‘TikTok is every industry’s best friend this year’, researchers say after analysing 5-million digital marketing posts across 14 industries.
Free monthly marketing news, articles, events and publication release notifications.