OOH Media
March 7, 2023
It was conceived as a promotion for a property development and should have stood for just 18 months. This year, the Hollywood sign turns 100.
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Retailing
March 7, 2023
Opening of compact-format outlet at Luanda International Airport in late 2022 is latest expansion move in the Southern African country.
African Marketing News
March 6, 2023
Issue 4 2022 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides key insights for 2023 and beyond.
Trade Agreements
March 6, 2023
SSA was one of the least connected regions in the world, but that seems to be changing – which will benefit AfCFTA’s implementation.
Executive Appointments
March 3, 2023
Local arm of the global digital media sales specialist is targeting pan-African expansion and aims to solidify position as a preferred partner.
Luxury Goods
March 3, 2023
These consumers still desire a luxury timepiece, but are driving a growing second-hand market because they see it as ‘more sustainable’.
Retailing
March 2, 2023
Hardware and building supplies chain Builders Warehouse leaves Nairobi less than three years after opening its doors.
Public Relations
March 2, 2023
Sailor who survived 24 days adrift on a meagre diet that included Heinz tomato sauce is to receive a new boat from the multinational brand.
E-commerce
March 1, 2023
Build stronger brands and customer resilience with experience-driven loyalty programmes, and collect first-party data instead of cookies.
Influencer Marketing
March 1, 2023
Paid influencers fawning over a procession of products is damaging their personal brands and losing them followers. Enter the ‘de-influencer’.
Artificial Intelligence
February 28, 2023
AI and machine learning offer pros and cons, but there is scepticism across about its potential to replace human content writing roles.
Social Media
February 28, 2023
‘TikTok is every industry’s best friend this year’, researchers say after analysing 5-million digital marketing posts across 14 industries.
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