
Insights and in-depth knowledge for African marketing professionals
Issue 2 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
Issue 2 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
Researchers discover how a hotel’s pricing structure and the online reviews it receives can impact consumers’ booking decisions.
Given the increasing extent of expectations being placed on them, marketers must also keep upskilling, conference hears.
Understanding emotional engagement to adverts is becoming a more important metric to advertisers, media house says.
‘Seasoned communications professional’ joins Eclipse PR after holding various positions at agencies, corporates and public sector bodies.
2023 AMC Conference hears multiple calls for marketers to collaborate with the AU to build a more enticing Brand Africa proposition.
Include local words, humour, clothing, cooking styles and even cooking utensils in campaigns to resonate with consumers, conference told.
Outdoor Network installs its own alternative power supply to keep high-visibility sites running when South Africa’s lights go out.
Nigerian-born Alex Okosi moves from EMEA role with YouTube to assume new Africa-wide position with search engine giant.
Conference is told marketing must be indispensable to the business and show value. Marketers cannot wait to be told what to do.
Kantar study says consumers prefer Amazon as an advertising platform, but marketers think YouTube is the way to go.
Pan-African marketers gather to hear stellar speaker lineup discuss continent’s still largely untapped opportunities.
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Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.