World Marketing Council takes its first steps on the global stage
September 29, 2026
First Vice President outlines vision to champion professional excellence, ethical practice and innovation in marketing worldwide.
LATEST news
AMC confirms Ethiopia will be the host of the 2027 conference
September 28, 2026
Zambian organisers of the 2026 gathering officially hand over the baton to an ecstatic Ethiopian delegation. Rwanda to host in 2028.
Landmark gathering gets underway with delegates from over 30 countries
September 24, 2026
Opening plenary hears that securing Africa’s economic future requires businesses to discover new customers and cross-border opportunities.
Pre-conference masterclass discusses taking African brands to the world
September 21, 2026
Participants challenged to identify, articulate and commercialise the cultural assets that make their brand ready for a global audience.
Africa’s first Sports Direct retail store opens its doors in Nairobi
September 21, 2026
Second outlet planned for Nairobi before year end, with Nigeria, South Africa and Morocco said to be future target markets.
Search is fragmenting – credibility and trust create the new visibility
September 17, 2026
Online search behaviour has changed significantly with the rise of AI. How can African brands adapt to this new marketing landscape?
The move toward future-ready food packaging where materials meet AI
September 17, 2026
Researchers propose a framework for packaging that senses, learns and acts – making packaging an active, AI-powered tool against food waste.
Malawi’s marketers urged to put trust at the heart of the profession
September 17, 2026
Country needs marketers to build recognition and consumer trust around Malawian products and national brand, says Deputy Minister.
Lingerie brand creates street-stopping advertising in Manhattan
September 17, 2026
Fashion brand suspends giant lingerie high above the city’s streets, using shadows to create a moving billboard for pedestrians and motorists.
We know AI influencers aren’t real – so why do we trust them?
September 15, 2026
Researchers describe AI influencers as having a ‘dual identity’. Consumers evaluate both ‘person’ and ‘technology’ identities at once.
Why trust has become a critical asset for hotel industry marketers
September 15, 2026
Reputation and trust, once modest influences on hotel choice, have become some of the strongest predictors of patronage, study finds.
FNB bank’s eBucks programme dominates the 2026 SA loyalty awards
September 15, 2026
South African brands are increasingly setting the global benchmark for customer loyalty strategies, organisers say.
Zambia’s strongest creative ideas are emerging from local truths
September 14, 2026
Global influences among younger consumers are still present, but they are being filtered through a distinctly Zambian lens.
Consumers have doubts about products when they’re designed by AI
September 14, 2026
Researchers find that lack of perceived ‘genuine care’ is the mechanism connecting AI involvement to lower trust ratings.
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