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OOH Media

OOH Media

It was conceived as a promotion for a property development and should have stood for just 18 months. This year, the Hollywood sign turns 100.

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Retailing

Retailing

Opening of compact-format outlet at Luanda International Airport in late 2022 is latest expansion move in the Southern African country.

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African Marketing News

African Marketing News

Issue 4 2022 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides key insights for 2023 and beyond.

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Trade Agreements

Trade Agreements

SSA was one of the least connected regions in the world, but that seems to be changing – which will benefit AfCFTA’s implementation.

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Executive Appointments

Executive Appointments

Local arm of the global digital media sales specialist is targeting pan-African expansion and aims to solidify position as a preferred partner.

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Luxury Goods

Luxury Goods

These consumers still desire a luxury timepiece, but are driving a growing second-hand market because they see it as ‘more sustainable’.

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Retailing

Retailing

Hardware and building supplies chain Builders Warehouse leaves Nairobi less than three years after opening its doors.

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Public Relations

Public Relations

Sailor who survived 24 days adrift on a meagre diet that included Heinz tomato sauce is to receive a new boat from the multinational brand.

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E-commerce

E-commerce

Build stronger brands and customer resilience with experience-driven loyalty programmes, and collect first-party data instead of cookies.

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Influencer Marketing

Influencer Marketing

Paid influencers fawning over a procession of products is damaging their personal brands and losing them followers. Enter the ‘de-influencer’.

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Social Media

Social Media

‘TikTok is every industry’s best friend this year’, researchers say after analysing 5-million digital marketing posts across 14 industries.

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