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Social Media

Social Media

Increased competition from new platforms and reduced spending by advertisers worried about a recession has hit Facebook and Instagram.

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Social Media

Social Media

BeReal wants its users to ‘be real’ and discourages the kind of gloss that makes Instagram popular with influencers and brands.

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Public Relations

Public Relations

Public Relations and Communications Association says ‘every communications professional has a duty to understand their obligations’.

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Social Media

Social Media

Tougher times in the advertising sector and the chaos of the failed Musk takeover have been blamed for below-par Second Quarter results.

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Retail Trends

Retail Trends

Locally made products from smaller, ‘authentic’, brands are striking a chord with cash-strapped consumers, new study finds.

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Media in Africa

Media in Africa

The Senegalese phase of the company’s plan to roll out affordable satellite TV services to selected villages is now well underway.

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Digital Marketing

Digital Marketing

The Metaverse, Web3, AI and increased multi-screening by consumers will be among the key factors in future digital marketing strategies.

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Ad Spend

Ad Spend

Media price inflation, soccer World Cup advertising and important international elections will boost spending on ads.

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