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Future of Marketing

Future of Marketing

Reduced social media adspend, fewer users than expected, and data-tracking problems have hit Meta hard. So has massive Metaverse spending.

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Marketing Challenges

Marketing Challenges

Study finds Britain’s marketers want improved data optimisation and feel pressured about how to react to the spiralling cost of living.

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Loyalty Programmes

Loyalty Programmes

Usage has grown from an average of 3.6 loyalty programmes per person eight years ago, to 9.2 programmes in 2022, annual study finds.

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Influencer Marketing

Influencer Marketing

New study finds that social media influencers with an intermediate follower count represent the engagement ‘sweet spot’ for brands.

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Brand Building

Brand Building

Demonstrating passion and creating a brand that you would want to buy from are important points to help create authentic engagement.

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Inspiring Brands

Inspiring Brands

Google leads, along with the likes of Apple, when it comes to brands that inspire. But auto and social media companies are on the up.

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African Marketing News

African Marketing News

Issue 3 2022 of Strategic Marketing for Africa is now available and makes for insightful and compelling reading for marketing professionals.

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The Metaverse

The Metaverse

While marketers and creatives seem to love the Metaverse, investors and financiers are taking a more sceptical view of its potential.

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AMC Member News

AMC Member News

Marketing Man and Marketing Woman of the Year named at awards event, as well as others who made an outstanding professional contribution.

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Retail Strategy

Retail Strategy

Meta’s unveiling of the JioMart grocery shopping app on WhatsApp in India could become an exciting proof-of-concept for African online retailers.

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AMC Member News

AMC Member News

Second conference under the IMM banner included dynamic speakers, a marketing awards event and the election of new office bearers.

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