How the World Cup could finally unite us under one great brand
July 3, 2026
The tournament is an opportunity to change the African narrative from individual or national successes to a united Brand Africa success story.
LATEST news
Kenyan agency wins first Cannes Lions Grand Prix in nation’s history
July 2, 2026
‘Paid Sick Leave for Cows’ campaign comes out tops against nearly 300 international entries in the Sustainable Development Goals category.
Uganda launches a national coffee brand at major EU trade show
July 2, 2026
The country sees its coffee as a strategic national asset and wants to build a global brand of trust, sustainability and economic strength.
Revived Express store brand hits the mark for Edgars in Zimbabwe
June 30, 2026
Cost-conscious shoppers taking up new clothing offering as Government clamps down on sale of second-hand imported garments.
AI trolley users rack up higher basket values and spend longer in store
June 30, 2026
Engaging with new supermarket technology is linked to increases in spending, basket size and time spent in store – research.
Extensive infrastructure upgrade planned for Douala–Bangui corridor
June 29, 2026
More than $1,1-billion to be spent on improving the 1,400km-long corridor that provides a critical trade route for Cameroon and the CAR.
Customer experience touchpoints create most brand equity – report
June 29, 2026
A combination of distinctive branding and customer experience contributes more to brand differentiation than any other factor.
Coca-Cola HBC plans $1.3-billion investment in Egypt to 2030
June 26, 2026
Funds will expand production capacity and market presence, as the company pursues a broader African expansion strategy.
Study explores environmental cost and perceptions of influencer PR gifts
June 26, 2026
If influencers neglect environmental sustainability considerations in their unboxing videos, consumers won’t see it as a priority.
Global athletic footwear brand Skechers establishing first African factory
June 25, 2026
Company heads to North African country of Algeria as it seeks a foothold in Africa and the Mediterranean region.
Both rich and poor buy more counterfeit goods than the middle class
June 25, 2026
Buying counterfeits is not primarily a budget-driven phenomenon. Social, psychological and status-related motivations play an important role.
Africa’s most valuable world cup export isn’t football – it’s culture
June 24, 2026
The FIFA World Cup makes it increasingly clear that Africa’s competitive advantage lies not only in what it produces, but in who it is.
Effie releases annual global rankings of marketing effectiveness
June 24, 2026
Effectiveness is not defined by size, budget, or geography – it is driven by ideas that create real impact, organisers say.
Southern African marketing bodies wrap up first Regional Winter School
June 23, 2026
Malawi, Zambia and Zimbabwe have completed their inaugural joint Winter School to reinforce cross-border professional integration in marketing.
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