Brands must deliver sustainability through actions, not words
August 20, 2026
African consumers want ethical, responsible choices. Therefore, brand growth hinges on making sustainable choices affordable and relevant.
LATEST news
Africa’s next competitive advantage isn’t AI. It’s commercial capability
August 19, 2026
Examining the tech-hype trap and why human judgement, not technology, will pave the way to competitive advantage in Africa.
Former AGB Nielsen commercial lead Hopolang Mothibeli joins Ornico
August 19, 2026
Strategic senior appointment comes at a time when the local advertising-intelligence landscape is entering a period of significant change.
From inflation to consumption: West Africa’s FMCG turnaround
August 18, 2026
Ghana has shifted decisively into consumer-led recovery, with Côte d’Ivoire and Cameroon following more gradually.
‘New direction’ for the integration of African marketing and business
August 18, 2026
AMC President discusses the upcoming conference’s ‘full circle’ and the gathering’s role in navigating marketing’s paradigm shift.
Retailers are re-engineering the checkout – and removing friction
August 17, 2026
Africa’s retail future may be led not by size, but by those who most effectively remove the friction between customer intent and transaction.
Netflix puts a live actor inside an LA billboard for three days
August 17, 2026
Out-of-home brand activation above Sunset Boulevard draws attention to a new science-fiction thriller film about a family stuck in a house.
Roxana Ravjee joins Havas as its new CEO for the Africa region
August 14, 2026
She comes to Havas as a business leader with more than 20 years of expertise across marketing, advertising, transformation and growth.
Search is fragmenting – credibility and trust create the new visibility
August 14, 2026
Online search behaviour has changed significantly with the rise of AI. How can African brands adapt to this new marketing landscape?
New framework for understanding how emotions shape behaviour online
August 13, 2026
Researchers find three distinct reactions that explain why emotional content online can be so powerful – and have contradictory effects.
AMC magazine brings latest news and insights for Africa’s marketers
August 13, 2026
Strategic Marketing for Africa, the publication for deep-thinking African marketing professionals, is not to be missed.
Kenya’s Stanbic Bank takes a bet on expanding its retail customer base
August 12, 2026
Bank moves its focus from corporate and investment banking as it unveils plans to target retail customers and small businesses.
Uganda’s marketing body elects a new Chairperson and Board
August 12, 2026
Uganda Marketers Society looks to the future as the new Board outlines its priorities for the next two years.
Pepsi brand moves from refreshing drinks to revitalising showers
August 12, 2026
Brand continues a trend of food and beverage licensing moving into the beauty sector by collaborating on shower and lip-care products.
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