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Influencer Marketing

Influencer Marketing

For every channel that influence is added to, the potential to increase return on investment by up to 30% is introduced, PR experts claim.

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Chat Commerce

New service enables Smart Shopper loyalty members to use WhatsApp for loyalty points queries, competition entries and other services 24/7.

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Pay TV

Pay TV

Improved service delivery to subscribers is the aim of expansion into five more counties. Also a bigger Nairobi service footprint.

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Social Media

Social Media

Lush says it doesn’t want to expose its customers to the potential “risk” and “harm” posed by four social media platforms.

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Media trends

Media Trends

Media trends report from consulting firm Kantar aims to assist media owners and brands to build their plans for 2022 and beyond.

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Brand icons

Brand icons

Amidst a marketing shake-up, there is speculation that a drive for younger consumers may see Harland Sanders being consigned to history.

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