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Sports Marketing

As the world’s marketers and sponsors flock to US Open tennis winner Raducanu, let’s not make the same mistakes as with past prodigies.

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Loeries Pre-Announcement

The Loeries organisers and Cape Town have committed to a partnership which will see the popular creative week moving to the Mother City this year.

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Gen Z Trends

Oxford Economics and Snapchat explore the role of Gen Z in driving the digital economy, plus its impact on the marketing industry.

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