New framework for understanding how emotions shape behaviour online
August 13, 2026
Researchers find three distinct reactions that explain why emotional content online can be so powerful – and have contradictory effects.
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AMC magazine brings latest news and insights for Africa’s marketers
August 13, 2026
Strategic Marketing for Africa, the publication for deep-thinking African marketing professionals, is not to be missed.
Kenya’s Stanbic Bank takes a bet on expanding its retail customer base
August 12, 2026
Bank moves its focus from corporate and investment banking as it unveils plans to target retail customers and small businesses.
Uganda’s marketing body elects a new Chairperson and Board
August 12, 2026
Uganda Marketers Society looks to the future as the new Board outlines its priorities for the next two years.
Pepsi brand moves from refreshing drinks to revitalising showers
August 12, 2026
Brand continues a trend of food and beverage licensing moving into the beauty sector by collaborating on shower and lip-care products.
Agency asks whether Africa’s marketing future is already happening
August 12, 2026
While the global marketing industry debates what the next big consumer trend might be, Africans are getting on with embracing major change.
Retailer Massmart makes senior marketing leadership appointment
August 7, 2026
Charmagne Mazhindu becomes Vice-President of Marketing for Wallmart-owned group that includes major brands such as Makro and Builders.
Coke campaign encourages sharing meals and better work-life balance
August 7, 2026
The Coca Cola Company has unveiled a new global Coke campaign called ‘The World Will Wait’ that’s aimed at Gen Z and Millennial audiences.
Morocco’s Tanger Med port reinforces its global logistics significance
August 6, 2026
The port sits on one of the world’s busiest shipping routes and is showing steady growth as a major logistics hub.
Brand gives grumpy motorists facing a parking fine reason to smile
August 6, 2026
Your car’s been wheel clamped and you must pay a fine to get it released. Irish brand Paddy Power somehow turned it into a moment of fun.
Publicis Groupe Africa appoints Jarred Trembath to lead Influential
August 5, 2026
He brings extensive professional experience spanning media strategy, activation and content management to new role.
IAB discusses the problem with AI visibility measurement tools
August 5, 2026
New standardised set of measurement guidelines released for tracking brand and publisher visibility in AI-powered search platforms.
Ethiopia’s marketers discuss the changing world of digital advertising
August 5, 2026
Ethiopian Marketing Professionals Association hosts Addis Ababa event discussing artificial intelligence and its impact.
Egyptian confectionary company rolls out its African export strategy
August 5, 2026
MO Group identifies South Africa, Somalia, Côte d’Ivoire, Senegal and Madagascar as target markets under its African expansion plan.
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