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Brand Protection

Brand Protection

With the world’s biggest online marketplace due to establish a shopping presence in Africa in 2023, CMOs must ensure brands are protected.

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AMC Member News

AMC Member News

Nigerian institute’s 2022 marketing conference examines how to embrace data and technology to design an outstanding customer journey.

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The Metaverse

The Metaverse

The future of The Metaverse is being written and re-written every single minute, says the head of the new jury panel.

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Customer Trust

Customer Trust

Brands believe they are already trusted custodians of consumer data, but most Asia-Pacific consumers have concerns.

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Email marketing

Email Marketing

Emphasising exclusivity and scarcity, using a handwriting font, and building alliteration into the copy help to create effective mailers.

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