Beer brand encourages soccer fans to ‘Work From Bar’ during World Cup
June 9, 2026
Stella Artois has come up with a campaign that recognises a problem for local fans: most weekday games happen during working hours.
LATEST news
Can marketers fully capitalise on what the World Cup has to offer?
June 8, 2026
Campaigns that stand out will give audiences a reason to interact with the brand, beyond simply noticing it.
US casual dining brand unveils ambitious plans for the Kenyan market
June 8, 2026
TGI Fridays, which operates almost 400 restaurants worldwide, will debut in the SSA market with its first Nairobi outlet in November 2026.
Nominations for 2026 African Marketing Confederation Awards close soon
June 5, 2026
Whether you have pioneered a ground-breaking campaign or witnessed a peer redefine the industry, the AMC is inviting you to step forward now.
In the battle for the open market consumer, sellers are influencers
June 5, 2026
In informal retail, purchasing decisions are often shaped in the moment by available cash, visible alternatives and seller recommendations.
Loyalty is no longer just about rewards – real-time engagement matters
June 5, 2026
Engaging and retaining customers requires an intelligent engagement system that shapes decisions in real time, Euromonitor report finds.
Marketing guru Seth Godin honoured by AMC’s European partner body
June 5, 2026
European Marketing Confederation names Marketing guru Seth Godin as the winner of its Lifetime Achievement Award for 2026.
‘Food Deserves Pepsi’ soccer-focused campaign debuts ahead of World Cup
June 2, 2026
Brand teams up with some of soccer’s biggest stars ‘to show that Pepsi belongs wherever great food is being enjoyed’.
Tiger now has less of a sweet tooth as it sells Beacon chocolate brand
June 2, 2026
Local FMCG giant Tiger Brands it is selling Beacon chocolates but retaining several other sweet and sugar confectionary brands.
AI ads almost indistinguishable – but they don’t perform as well
June 1, 2026
AI is powerful, but the human capacity for storytelling and emotional connection still creates a measurable competitive edge in advertising.
Why influencer marketing success requires all hands on deck
June 1, 2026
The Accountability Equation is the often-neglected, but vital, three-way partnership between creators, brands and their marketing agencies.
Mondelēz makes senior appointment to its West African operation
June 1, 2026
Ayman Fahmy, who has leadership experience in Africa and other emerging markets, will have strategic oversight of Cadbury Nigeria Plc.
Unilever activates 35 personal care brands for World Cup campaign
June 1, 2026
FMCG giant is putting its much-talked-about social-first strategy to the test on one of the world’s biggest sporting stages.
‘Sustainable action’ to take centre stage at media research conference
May 28, 2026
Pan African Media Research Organisation issues call for papers as it gears up for its 2026 gathering in Rwanda.
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