News Articles – African Marketing Confederation

Wide shot of a large department store interior with a prominent red 'Rollback' promotional banner overhead and clothing/bedding sections on either side.

Cost of groceries the primary worry for almost half of SA consumers

May 8, 2026

Despite income gains, financial pressure remains visible in consumer behaviour, latest data from the Marketing Research Foundation reveals.

Social media overtakes television as main source of news for Kenyans

May 7, 2026

Media Council of Kenya’s latest survey highlights significant change that has implications for regulation, ethics and misinformation.

Advertising banner on a white semi-trailer showing various National Foods product bags beside a cornfield on a highway edge.

National Foods Holdings expands food-processing capacity in Zimbabwe

May 5, 2026

Three new facilities in Harare significantly expand domestic production capacity in cereals, pasta and biscuits.

Three smiling people pose together, holding a framed award certificate at an event, with a bright geometric backdrop.

Cracking the Africa Code: The functional path to market leadership

May 5, 2026

What makes brands successful in Africa? A summary of the award-winning paper presented at Esomar’s first conference in Africa.

Traceability: Giving Africa a marketing edge the world can audit

May 4, 2026

For African brands navigating today’s complex export markets, traceability can be turned into a competitive edge.

A grocery store aisle with tall shelves filled with colorful canned goods and boxed products.

Transparent product packaging heightens our sense of ownership

May 4, 2026

Study finds that transparent windows or cut-outs in packaging create greater psychological affinity with shoppers.

Laurence Herbert (right) with Martin Huisman, Chairman of the Awards Jury

European marketers gather to choose their top achievers for 2026

April 30, 2026

Marketing associations from across Europe nominated national champions, with 10 finalists competing for the Marketer of the Year title.

Namibia bets on Walvis Bay port as increasingly viable alternative

April 30, 2026

With South Africa’s ports beset by challenges, Namibia wants to entrench Walvis Bay as a better logistics corridor for landlocked neighbours.

Two young women on a bus share a laugh; the left person covers her face in amusement while the right person smiles, holding a smartphone with a patterned case.

ChatGPT ads in Africa: A game changer or a trust gamble?

April 29, 2026

For African marketers, Chat GPT ads will be a new intent-based frontier, arguably of higher quality than passive social feeds.

Outstretched hand holding coins in the palm.

Report identifies five forces influencing global purchasing decisions

April 29, 2026

WARC outlines the consumer trends that will shape the remainder of 2026, with ‘comfort’ a key driver of spending.

Two overlapping magazines titled 'Traceability' on a solid green background depicting a tech-themed cover art for Africa marketing.",

Out now! New issue brings latest news and insights for Africa’s marketers

April 28, 2026

The latest issue of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, is now available.

Blue megaphone with a darker handle projecting to the right, emitting sound lines on a yellow background.

Omnicom Media study warns ‘negative reach’ can undermine ad campaigns

April 28, 2026

New report urges marketers to rethink frequency strategy amid fragmentation, signal loss and rising consumer frustration.

Representatives of CIMG and Central University sign the MoU

CIMG and Central University partner on marketing education to students

April 24, 2026

Strategic partnership will help to bridge the gap between academic learning and professional practice in Ghana.

Retail group Clicks continues expanding its store & pharmacy footprint