News Articles – African Marketing Confederation

Wide grocery store aisle with tall shelves full of products, a central cart in the foreground, and bright overhead lighting

Researchers find that clearing aisle islands boosts retail sales

April 24, 2026

Excessive use of in-aisle displays is common in retail environments. A research team finds that ‘less is more’ is a smarter strategy.

John Bradshaw joins Spar supermarket group as Chief Marketing Officer

April 24, 2026

He brings extensive retail experience to the new role and is ‘intrigued at what might be done in partnership with 1,000 CEOs’.

Yellow advert with a man in a mustard sweater on the left and a Savanna Dry cider bottle on the right, featuring the slogan 'One Apple Product That NEVER Needs An Upgrade.'

SA brand delivers ‘impressive overall performance’ at Kantar awards

April 22, 2026

Savanna cider proves itself against some of the world’s top advertisers at annual Advertising Effectiveness Awards.

Nigerian public warned about suspected counterfeit toothpaste products

April 22, 2026

Authorities have seized fake products that look almost identical to authentic Colgate toothpaste, except that the name is spelt ‘Coglaet’.

Soccer legend David Beckham fronts new World Cup advertising campaign

April 21, 2026

Beer brand Stella Artois wants to capture the ritual of fans watching the game together and celebrating its most exciting moments.

Nyaladzi Moyo appointed Country Director for Danone Southern Africa

April 21, 2026

He moves up from the role of Commercial Director and brings with him a wealth of local and international sales experience.

Shopping cart filled with boxes in a brightly lit supermarket aisle.

Carrefour sets out to crack the tough Nigerian supermarket sector

April 20, 2026

French retail giant is set to enter Nigeria later this year and believes it can succeed where the likes of Shoprite and Pick n Pay have not.

Digital presence as important as brand history in SA auto market

April 20, 2026

New report reveals a significant shift in how South African car buyers evaluate brands and make purchasing decisions.

When supply chains fail, brands speak: The KitKat theft case study

April 17, 2026

When 413,793 KitKat bars vanished in Europe, it sparked a viral brand moment. Explore this 2026 case study on supply chain, media buzz, and marketing impact.

Nominations Open: Africa’s Premier Marketing, Tech, And Supply Chain Awards

April 17, 2026

Nominations are open for the 2026 AMC, TICON Africa and ASCON Awards – celebrating Africa’s top innovators across marketing, tech and supply chain excellence.