Brand distinctiveness climbs to the top tier of marketer priorities
June 17, 2026
In a market where everyone has access to the same tools, the edge will go to brands that are creative and different.
LATEST news
Study finds that AI labelling does not hurt video ad performance
June 17, 2026
As regulatory pressure around using AI in video advertising grows, researchers examine how labelling requirements may impact ad performance.
ChatGPT ads in Africa: A game changer or a trust gamble?
June 17, 2026
For African marketers, Chat GPT ads will be a new intent-based frontier, arguably of higher quality than passive social feeds.
WPP creates a new kind of talent pipeline designed for the AI era
June 12, 2026
Ad giant says Hex provides a solution to one of the creative industry’s most significant challenges: the AI talent gap.
Africa-focused coffee shop chain hits milestone of 400 stores
June 12, 2026
Vida e caffè believes its growth highlights the increasing ability of African consumer brands to scale regionally.
Burger outlet gets smashed and squashed for new product launch
June 11, 2026
Innovative launch of new smash burger sees an entire pop-up restaurant ‘smashed’ for the occasion – from glasses to seats.
Are vague claims good for your brand? Researchers say the answer’s ‘yes’
June 11, 2026
‘Best pies in town’. ‘Our city’s favourite hotel’. Unsubstantiated claims, but academics find this puffery does add bottom-line value.
Home-delivery brand delivers SA culture to Mexico ahead of World Cup
June 10, 2026
Checkers Sixty60 ad campaign features a playful celebration of cultural crossovers as delivery rider takes to Mexico City’s streets.
Bolt Food Kenya joins forces with supermarket chain in strategic shift
June 10, 2026
Bolt moves beyond restaurant delivery into a multi-category convenience platform encompassing groceries, household items and other goods.
Current issue of our AMC magazine brings latest news and insights for Africa’s marketers
June 9, 2026
Issue 1 2026 of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, is available online and in print.
Beer brand encourages soccer fans to ‘Work From Bar’ during World Cup
June 9, 2026
Stella Artois has come up with a campaign that recognises a problem for local fans: most weekday games happen during working hours.
Can marketers fully capitalise on what the World Cup has to offer?
June 8, 2026
Campaigns that stand out will give audiences a reason to interact with the brand, beyond simply noticing it.
US casual dining brand unveils ambitious plans for the Kenyan market
June 8, 2026
TGI Fridays, which operates almost 400 restaurants worldwide, will debut in the SSA market with its first Nairobi outlet in November 2026.
Nominations for 2026 African Marketing Confederation Awards close soon
June 5, 2026
Whether you have pioneered a ground-breaking campaign or witnessed a peer redefine the industry, the AMC is inviting you to step forward now.
Subscribe Now
Free monthly marketing news, articles, events and publication release notifications.