Growth of worldwide adspend likely to double in 2024, says study
January 19, 2024
Five major players will attract more than half of all advertising spending, while in-game ads remain an untapped opportunity.
LATEST news
Visa appoints marketing manager for its West African business
January 18, 2024
Up-and-coming young marketer, Rukevwe Toka, brings high-level experience with some of the world’s top brands to his new role.
Newly formed VML announces its South African leadership team
January 18, 2024
Recent global merger of agencies Wunderman Thompson and VMLY&R creates a new SA business and leadership team.
New discount supermarket chain opens its doors to Kenyan shoppers
January 17, 2024
Jaza discount stores founded by well-known local industry executive to offer ‘affordable pricing’ in residential neighbourhoods.
Shoppers are more likely to click on ads with curvy designs – study
January 17, 2024
New study explains how consumers subconsciously prefer digital ad designs that are soft-edged and curvy.
German digital agency set to open office in Cape Town next month
January 16, 2024
Creative agency is on an international expansion drive and sees the city’s strong talent pool and lower cost base as a strategic benefit.
Should marketing educators do more to help combat climate change?
January 16, 2024
A study questions marketing’s growth mantra and its impact on climate change, urging more focus on ‘marketing for good’ among educators.
Troubled Pick n Pay appoints new executives to lead its turnaround
January 15, 2024
Group creates a new Retail Division to boost its supermarket business and makes new appointment in Rest of Africa role.
Skot Communications becomes a new player on the Nigerian PR scene
January 15, 2024
Global PR giant Hill & Knowlton exits the local market, as Skot takes over its staff complement and client base.
Which elements of viral videos most affect consumer behaviour?
January 12, 2024
Content that drives brand awareness, coupled with source credibility, is influential in shaping positive consumer attitudes, study finds.
Challenging times for Africa, but resilience and optimism give hope
January 12, 2024
‘Africa Life 2023-2024’ examines key markets in East and West Africa, finding changing consumption habits in response to economic difficulties – but positives, too.
How the rise of visual search should make online shopping easier
January 11, 2024
Combining keyword search with visual search technology will help consumers find and buy products online. Amazon and TikTok among the leaders.
Conference discusses navigating Africa’s changing media landscape
January 11, 2024
Delegates hear of an unfolding new era in the continent’s media research, where in-moment studies will be crucial.
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January 11, 2024
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