French supermarket group opens its first cash-and-carry in Senegal
February 9, 2024
Auchan underlines its African retail ambitions with new sub-brand in Senegal and a move into the Algerian market.
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In-depth insights and thought leadership for Africa’s marketing professionals
February 9, 2024
Issue 4 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
Egyptian discount grocery retailer thinks big in Morocco and Saudi
February 8, 2024
Kazyon’s ambitious business strategy is to have a network of over 5,000 stores in three countries in the next five years.
Does naming a behaviour encourage people to do it? Study says ‘yes’
February 8, 2024
Researchers believe using a behavioural label can create a commercial advantage for a brand, versus a competitor not using such a label.
Ad-industry legend Mike Abel adds market research to his focus
February 7, 2024
Abel becomes Non-Executive Chair of ‘innovative and disruptive’ Dublin-based research agency, while continuing in existing role.
West African trading bloc facing headwinds as three members resign
February 7, 2024
Formal and informal regional trade likely to be impacted as Burkina Faso, Mali and Niger give notice of their intention to leave Ecowas.
WPP Group unveils plans to invest $314-million in AI this year
February 6, 2024
CEO of the global advertising and communications giant says AI is set to enhance, not replace, human creativity.
Stronger customer support for companies that care for their workers
February 6, 2024
Businesses can unlock significant goodwill among more empathetic customers by supporting employees in times of crisis, study finds.
Maureen Omi Ifada appointed Marketing Director at dairy company
February 5, 2024
Experienced marketer promoted to senior role serving sub-Saharan Africa at FrieslandCampina Wamco in Nigeria.
New study examines top five global digital consumer trends for 2024
February 5, 2024
Euromonitor unpacks emerging trends in digital consumers’ evolving values and how their behaviour is redefining their shopping motivations.
VAT waiver on some basic food items is now in effect in Zimbabwe
February 2, 2024
Day-to-day products like bread, milk, cooking oil and mealie meal exempt from 1 February as consumers struggle with food inflation.
Has struggling MultiChoice been thrown a financial lifeline?
February 2, 2024
French TV company Canal+ aims to buy African broadcaster, saying greater scale and more local stories will see off global streaming giants.
Auto brand to copy sports-apparel industry’s marketing approach
February 1, 2024
Automaker Fiat plans to sell its funky 500e electric car in North America using ‘shock drop’ marketing tactics similar to Nike.
Kenyan marketer heading to London to take up senior Diageo role
February 1, 2024
Anne Joy Michira to become Marketing and Innovations Director for new business unit covering South, West and Central Africa.
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