News Articles – African Marketing Confederation

Despite world turmoil, investment into Africa was ‘stable’ in 2023

January 30, 2024

Foreign direct investment into the world’s developing economies dropped overall last year, says UN agency. But Africa stood its ground.

Challenging times for Africa, but resilience and optimism give hope

January 29, 2024

‘Africa Life 2023-2024’ examines key markets in East and West Africa, finding changing consumption habits in response to economic difficulties – but positives, too.

Research house Ask Afrika unveils new structure and key appointments

January 29, 2024

Independent market research specialist says it aims to take its skills and benchmarking products into new international markets.

Webinar will unpack three years of data on consumption patterns

January 26, 2024

Latest Marketing All Product Survey data for SA provides invaluable insights into consumer media, product consumption and spending shifts.

VML study says ‘slow living’ lifestyle is set to shape year ahead

January 26, 2024

Bewildering growth of tech and desire for human connection is leading people to slow down and opt for a more mindful lifestyle.

CEOs now have a more favourable opinion of their CMOs, study finds

January 25, 2024

The relationship between CEOs and their marketing teams is sometimes fraught. But new research shows it is improving.

Levergy appoints Nomaswazi Phumo as the agency’s Head of Strategy

January 25, 2024

Well-known industry figure moves from Ogilvy South Africa and brings with her experience of working with a range of iconic brands.

New automated safe locker network a boost for Nigerian e-commerce

January 24, 2024

Nigeria’s last-mile distribution problems have long hampered customer deliveries. New high-tech lockers may help solve that.

Flume announces appointment of Mike Stopforth as Managing Director

January 24, 2024

Well-known digital marketer will assist the agency with its expansion strategy in Africa and the European Union.

Consumer body emphasises how product pack sizes are being reduced

January 23, 2024

UK study finds a rapid rise in ‘shrinkflation’ and ‘skimpflation’ as manufacturers struggle with rising costs and lower shopper spending.

In-depth insights and thought leadership for Africa’s marketing professionals

January 23, 2024

Issue 4 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.

Start 2024 with an online short course to boost your marketing career

January 22, 2024

AMC offers fast-paced online Express Courses you can complete in a week, through to more in-depth field of study.

Pan-African PR group makes internal appointment to fill key role