Recommendations to help media buyers optimise programmatic investments
December 8, 2023
US industry body warns marketers to be vigilant as programmatic media is ‘complex’ and ‘can be non-transparent’.
LATEST news
Real global advertising spend will likely only rise by 2.5% next year
December 7, 2023
Dentsu says big events like the Euro 2024 soccer finals and US presidential election will help to push up spending.
How to choose an SEO agency that will deliver the right results
December 7, 2023
Look for transparency, check results of previous projects, and request an air-tight scope of partnership, advises industry expert.
Sign up for our online Marketing Short Courses now!
December 6, 2023
AMC’s range of Short Courses is designed to complement the study and career-growth initiatives offered by our member countries.
SA consumers shopped around more and spent less on Black Friday
December 6, 2023
More people also took advantage of deals to buy everyday items, rather than spending on big-ticket luxury goods.
Giant scented candle helps stressed holiday shoppers to unwind
December 5, 2023
Bath and body well-being brand creates a 3m-high candle and lights it in a busy Christmas shopping precinct to encourage people to ‘reset’.
Corporate social responsibility credentials could help maintain sales
December 5, 2023
Data from 2008 recession indicates that, in another recession, the amount spent on higher-priced Fair Trade goods may actually increase.
‘Best Global Brands Report 2023’ finds that brand growth is slowing
December 4, 2023
Interbrand study says lack of growth mindset, weaker brand leadership and poor forecasting are among the key reasons.
Grey announces appointment of new President of its South African operation
December 4, 2023
Tlali Taoana has experience in strategy, marketing and executive roles, and will expand the capabilities of the business.
African Marketing Confederation struts its stuff on the global stage
December 1, 2023
AMC President flies the flag at the World Marketing Forum in Thailand, then welcomes Tunisia as the confederation’s 11th member.
Why sponsored online listings may be detrimental to your brand
December 1, 2023
It doesn’t always pay to advertise online. Consumers tend to view sponsored listings with suspicion and prefer to click on organic listings.
Can AI and chatbots really deliver customer service excellence?
November 30, 2023
Organisations must harness the power of AI to free up their people to do what no robot can do – truly connect with customers.
Advantages of digital-native brands setting up physical brand stores
November 30, 2023
Multi-channel retailing has become crucial to the sales strategy of any brand, including digital-natives that started as online-only.
Exciting new European adventure awaits high-achieving African marketer
November 29, 2023
Hloni Mohope is to move from her KFC South Africa role to become Chief Marketing Officer for the brand in Central and Eastern Europe.
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