Kenya’s top marketers delve into harnessing disruptive innovation
November 20, 2023
Marketing Society of Kenya’s conference in Mombasa discusses key innovation themes that will help to create marketing success.
LATEST news
Euromonitor study lists its top consumer trends for the year ahead
November 17, 2023
With the ongoing cost-of-living crisis, consumers are adjusting their financial mindset and 44% of people plan to save more money in 2024.
New chief marketing officer swooshes into the Nike hot seat next year
November 17, 2023
Company marketing veteran set to return from January 2024 as part of an executive reshuffle to push ‘next era of growth’.
Lego uses AR to create a friendly trans-Atlantic snowball competition
November 16, 2023
Brand leverages tech to bring smiles to the faces of shoppers at its stores in London and New York, while encouraging the concept of ‘play’.
Zimbabwe-based Simbisa Brands plans to open 92 new outlets this year
November 16, 2023
In the short to medium term, the primary growth markets will be Kenya and Zimbabwe, company advises its shareholders.
Top SA comedian Trevor Noah teams up with Tourism Business Council
November 15, 2023
The ‘Best of Us’ campaign will see the well-known comedian showcase the country through a series of packaged video adverts
United Nations calls in world’s top PR talent to tackle climate crisis
November 15, 2023
International Communications Consultancy Organisation, with more than 3 000 agency members in 82 countries, to use its combined expertise.
Acquiring green firms can be healthy for a company’s bottom line
November 14, 2023
Researchers analyse stock market reactions to big corporates buying ‘green’ businesses and find there’s often a bottom-line benefit.
Unilever Kenya to source US$50m-worth of raw materials locally by 2025
November 14, 2023
Strategic shift towards local sourcing primarily motivated by external shocks, including disruptions caused by the pandemic and Ukraine war.
How the AI era will accelerate agencies from services to solutions
November 13, 2023
The next wave of growth hinges on agencies’ ability to shift their economic model to capture the full potential of artificial intelligence.
International taste and nutrition company opens first Tanzanian plant
November 13, 2023
Irish-based Kerry say it plans to unlock the ‘huge potential’ in the East African region and respond faster to the needs of customers.
Researchers measure the effects of mass employee layoffs on a brand
November 10, 2023
A company’s marketing department should be involved in planning potentially damaging actions, such as layoffs, from the very beginning.
Warc predicts key trends to shape global marketing strategies in 2024
November 9, 2023
Unlocking the potential of generative artificial intelligence, sportswashing concerns, and ‘the age of polarisation’ are all on the agenda.
Boss of chicken fast-food brand flies high as SA’s Marketer of the Year
November 9, 2023
Chantal Sombonos–Van Tonder recognised at IMM Marketing Excellence Awards for leading Chicken Licken to numerous industry accolades.
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