How the rise of visual search should make online shopping easier
January 11, 2024
Combining keyword search with visual search technology will help consumers find and buy products online. Amazon and TikTok among the leaders.
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Conference discusses navigating Africa’s changing media landscape
January 11, 2024
Delegates hear of an unfolding new era in the continent’s media research, where in-moment studies will be crucial.
Sign up for our online Marketing Short Courses now!
January 11, 2024
AMC’s range of Short Courses is designed to complement the study and career-growth initiatives offered by our member countries.
Botswana-based Choppies chain on an expansion drive in Namibia
January 10, 2024
Supermarket group opens three new stores simultaneously and plans to add 32 more Namibian outlets in the next five years.
New research: Do self-service checkouts impact grocery store loyalty?
January 10, 2024
Findings show that self-checkout systems – despite advantages in speed, ease of use and cost reduction – can decrease customer loyalty.
Radio in Africa: Tuned into the people and in tune with the future
January 10, 2024
With internet access still limited, millions of Africans are staying tuned to traditional radio. But digital audio options are increasing.
Slow motion in videos increases ‘likes’ and promotes brand preference
January 9, 2024
Researchers find that, because slow motion is easier to process, it feels pleasing to viewers and often results in a more positive response
In-depth insights and thought leadership for Africa’s marketing professionals
January 9, 2024
Issue 4 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
Challenging times for Africa, but resilience and optimism give hope
December 14, 2023
‘Africa Life 2023-2024’ examines key markets in East and West Africa, finding changing consumption habits in response to economic difficulties – but positives, too.
Creator content marketing is a powerful vehicle for driving impact
December 14, 2023
Experienced as an account lead and strategist, Chishimba Musonda takes over the reins of the business she joined in 2020.
Creator content marketing is a powerful vehicle for driving impact
December 13, 2023
Advertisers are finding tremendous success adding it to their marketing mix alongside studio content advertising, says IAB.
Conference discusses navigating Africa’s changing media landscape
December 13, 2023
Delegates hear of an unfolding new era in the continent’s media research, where in-moment studies will be crucial.
Trust in brands may be eroded as awareness of misinformation increases
December 12, 2023
Researchers conclude that the prevalence of misinformation may cause consumers to develop mistrust mindsets that impact their behaviour.
Radio in Africa: Tuned into the people and in tune with the future
December 12, 2023
With internet access still limited, millions of Africans are staying tuned to traditional radio. But digital audio options are increasing.
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