African sneaker brands are showing some fancy footwork
November 29, 2023
Can they get a foot in the door and take market share from the big global sneaker names? African brands think they can.
LATEST news
UK marketing body highlights thought leadership at AMC Conference
November 28, 2023
Chartered Institute of Marketing (CIM) reports on conference presentation urging marketing leaders to change their world view.
Colours and images on packaging help identify a product line extension
November 28, 2023
New Australian study find that images, rather than colours, are much better at signalling product variety.
Sign up for our online Marketing Short Courses now!
November 27, 2023
AMC’s range of Short Courses is designed to complement the study and career-growth initiatives offered by our member countries.
Insurance giant appoints new CMO to help drive pan-African ambitions
November 27, 2023
Experienced marketer Hazel Chimhandamba joins the Hollard Group as it seeks new growth markets on the continent.
How to introduce more personality into your B2B marketing efforts
November 24, 2023
Business-to-business strategies tend to be serious – and similar. Maybe it’s time to include a bit more ‘vibe’ into your endeavours?
When topical news stories become a brand-building opportunity
November 24, 2023
The immediacy of social media and the 24-hour news cycle makes newsjacking a viable marketing tactic. But beware of the pitfalls.
SA-based ad industry executive wins Global Women in Marketing award
November 23, 2023
Parusha Partab, Group Strategy Director at Wunderman Thompson, is honoured as 2023 Strategic Planner of the Year.
In-depth insights and thought leadership for Africa’s marketing professionals
November 23, 2023
Issue 3 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
Ogilvy announces new senior integrated communications appointment
November 22, 2023
New role covering the EMEA region emphasises that clients now expect integrated solutions from their agencies.
World out-of-home body opens registrations for first Africa Forum
November 22, 2023
March 2024 event will be the first in-person WOO event to take place on the continent and follows successful Asia regional gathering.
Senior execs at UK retailer must spend regular time ‘at the coal face’
November 21, 2023
Marks & Spencer boss says head office staff and C-Suite execs must be on the shop floor with customers as part of their annual review.
Expect faster adoption of ad-supported streaming services in 2024
November 21, 2023
Kantar predicts that macroeconomic factors and changing viewing habits will have profound impacts on the media industry.
How circular take-back programmes can help address the climate crisis
November 20, 2023
US researchers discover that consumers exhibit a higher willingness to pay for products that are part of a circular take-back strategy.
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