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MARKETING MAGAZINES
Out now! New issue brings latest insights for Africa’s marketers
By our African Marketing Confederation News Team | 2026
The latest issue of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, is now available.
The latest issue of Strategic Marketing for Africa, the quarterly magazine of the African Marketing Confederation (AMC), is now available online via the AMC website.
Issue 4 2025 is packed with marketing-related news, in-depth features and thought-leadership content from across Africa. This thought-provoking issue takes in Africa’s bigger picture, examining some of the macro- and micro-environments in which Africa’s marketers must operate. Here’s a selection of content highlights.
How African marketers are learning to adapt and win with AI
The evolution of AI in the marketing field is rapid, ongoing and frequently bewildering. While some marketers on the continent are still dipping their toes into the water,
experimenting and tinkering at the fringes, others are forging ahead and have already integrated artificial intelligence into their daily operations and longer-term strategies.
Issue 4 2025 of Strategic Marketing for Africa
There are challenges, of course – including a dearth of available AI skills, the cost of using premium AI tools and issues of trust – but marketing teams across Africa are already a rolling out AI for customer interactions, media buying, content generation programmatic advertising, and creative enhancements.
In addition to supporting creative and operational processes, the bigger picture for AI in Africa is to harness the collective intelligence of AI for long-term planning and strategy purposes; for extracting data-insight gems that improve market know-how.
AI: A pivotal opportunity to capture Gen Z banking customers
To convert Generation Z consumers into loyal banking clients, Africa’s financial institutions must go beyond conventional products. This cohort is digitally native, entrepreneurial and socially conscious. They demand real-time personalisation, mobile-first experiences and value alignment.
For finance specialists, the intersection of AI-enabled policy frameworks, advanced data analytics and creative financial solutions represents a pivotal opportunity to capture and retain Gen Z as core banking customers.
Charting the shapeshifting of Rwanda’s modern retail sector
A confluence of factors is driving income growth and fuelling the expansion of the urban middle class in Rwanda – and the emergence of the country’s consumer of the future.
To meet this demand, the evolving modern retail sector is shaping itself on data-driven consumer insights, in-depth local knowledge and aligning it to international best practice – providing a backbone for the country’s future ambitions.
Stand by for more international retail players arriving on the scene and elevating consumer expectations still further.
You will find these stories, and many more, in the latest Strategic Marketing for Africa – the voice of African marketing and the official publication of the African Marketing Confederation (AMC). Read Issue 4 2025 online here.
A Print Edition is also available.
Cost of groceries the primary worry for almost half of SA consumers
Despite income gains, financial pressure remains visible in consumer behaviour, latest data from the Marketing Research Foundation reveals.
Social media overtakes television as main source of news for Kenyans
Media Council of Kenya’s latest survey highlights significant change that has implications for regulation, ethics and misinformation.
National Foods Holdings expands food-processing capacity in Zimbabwe
Three new facilities in Harare significantly expand domestic production capacity in cereals, pasta and biscuits.
Cracking the Africa Code: The functional path to market leadership
What makes brands successful in Africa? A summary of the award-winning paper presented at Esomar’s first conference in Africa.
Traceability: Giving Africa a marketing edge the world can audit
For African brands navigating today’s complex export markets, traceability can be turned into a competitive edge.
Transparent product packaging heightens our sense of ownership
Study finds that transparent windows or cut-outs in packaging create greater psychological affinity with shoppers.
European marketers gather to choose their top achievers for 2026
Marketing associations from across Europe nominated national champions, with 10 finalists competing for the Marketer of the Year title.
Namibia bets on Walvis Bay port as increasingly viable alternative
With South Africa’s ports beset by challenges, Namibia wants to entrench Walvis Bay as a better logistics corridor for landlocked neighbours.
ChatGPT ads in Africa: A game changer or a trust gamble?
For African marketers, Chat GPT ads will be a new intent-based frontier, arguably of higher quality than passive social feeds.
Report identifies five forces influencing global purchasing decisions
WARC outlines the consumer trends that will shape the remainder of 2026, with ‘comfort’ a key driver of spending.
