
Pre-conference masterclass discusses taking African brands to the world
Participants challenged to identify, articulate and commercialise the cultural assets that make their brand ready for a global audience.
FORECOURTS
By our African Marketing Confederation News Team | 2025
The first Pick n Pay Go store location is Shell Village service station in Gaborone, with more sites to be rolled out in coming months.
Vivo Energy Botswana and Pick n Pay have partnered to launch a new era of convenience retail with the country’s first Pick n Pay Go store. The aim is to offer local customers quality products and services from two leading names in fuel and retail.
Photo: Pick n Pay / Vivo Energy
Vivo Energy is a pan-African company that distributes and markets fuels and lubricants. Pick n Pay is a major retailer that operates numerous supermarket and hypermarket formats across Africa.
Two months ago, Pick n Pay transitioned its 13 Botswanan franchise stores to corporate ownership. The retailer said at the time that this signalled its commitment to an improved shopping experience for customers via upgraded stores, improved service and a broader, fresher selection of products.
Designed for 24/7 on-the-go shopping, Pick n Pay Go forecourt stores offer a wide range of products. These include freshly baked goods, coffee, snacks, drinks and daily essentials along with fuel and lubricant services.
The first location is Shell Village service station in Gaborone, with more sites to be rolled out in the next few months.
Everyday essentials in easily accessible locations
“Pick n Pay Go is about making shopping quicker and simpler for customers. This partnership allows us to extend that convenience to more people and offer everyday essentials in easily accessible locations,” comments Pick n Pay Botswana Managing Director, Leon de Lange.
“It reflects Pick n Pay’s confidence in Botswana’s economic stability, sound governance and long-term growth prospects, and underscores our commitment to growing the company’s investment and operational footprint across Southern Africa.”
Vivo Energy Botswana Managing Director, Sesupo Wagamang, said the partnership demonstrated the brand’s understanding of evolving customer needs.
“Customers value speed, accessibility and quality. Today’s motorists want more than fuel – they want a convenient space that serves their daily needs,” he said.
“Every new retail partnership we establish creates employment opportunities and stimulates activity within the local economy. We are proud to be part of a value chain that supports communities and strengthens Botswana’s retail landscape.”
You can watch a video about the launch event here.

Participants challenged to identify, articulate and commercialise the cultural assets that make their brand ready for a global audience.

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