Africa’s economic reset requires moving from ambition to execution
The Africa Commerce Convergence Summit keynote address identified four elements that must converge if the continent is to achieve a meaningful economic reset.
FORECOURTS
Pick n Pay and Vivo Energy Botswana unveil forecourt collaboration
By our African Marketing Confederation News Team | 2025
The first Pick n Pay Go store location is Shell Village service station in Gaborone, with more sites to be rolled out in coming months.
Vivo Energy Botswana and Pick n Pay have partnered to launch a new era of convenience retail with the country’s first Pick n Pay Go store. The aim is to offer local customers quality products and services from two leading names in fuel and retail.
Photo: Pick n Pay / Vivo Energy
Vivo Energy is a pan-African company that distributes and markets fuels and lubricants. Pick n Pay is a major retailer that operates numerous supermarket and hypermarket formats across Africa.
Two months ago, Pick n Pay transitioned its 13 Botswanan franchise stores to corporate ownership. The retailer said at the time that this signalled its commitment to an improved shopping experience for customers via upgraded stores, improved service and a broader, fresher selection of products.
Designed for 24/7 on-the-go shopping, Pick n Pay Go forecourt stores offer a wide range of products. These include freshly baked goods, coffee, snacks, drinks and daily essentials along with fuel and lubricant services.
The first location is Shell Village service station in Gaborone, with more sites to be rolled out in the next few months.
Everyday essentials in easily accessible locations
“Pick n Pay Go is about making shopping quicker and simpler for customers. This partnership allows us to extend that convenience to more people and offer everyday essentials in easily accessible locations,” comments Pick n Pay Botswana Managing Director, Leon de Lange.
“It reflects Pick n Pay’s confidence in Botswana’s economic stability, sound governance and long-term growth prospects, and underscores our commitment to growing the company’s investment and operational footprint across Southern Africa.”
Vivo Energy Botswana Managing Director, Sesupo Wagamang, said the partnership demonstrated the brand’s understanding of evolving customer needs.
“Customers value speed, accessibility and quality. Today’s motorists want more than fuel – they want a convenient space that serves their daily needs,” he said.
“Every new retail partnership we establish creates employment opportunities and stimulates activity within the local economy. We are proud to be part of a value chain that supports communities and strengthens Botswana’s retail landscape.”
You can watch a video about the launch event here.
Momentum Group appoints chief marketing and communications officer
Vongani Mageza brings more than 20 years’ experience across financial services and FMCG) companies such as FNB and Diageo.
AI and algorithm-led engagement among the challenges facing marketers
AI agents will influence shopping, algorithms will supersede social connections, and the clip economy will change how brands connect.
Absa bank launches pan-African campaign with athlete Eliud Kipchoge
The brand partnership includes a new TV commercial featuring Kipchoge, digital storytelling, wellness initiatives and community programmes.
How traditional trade is being reimagined, but remains ‘traditional’
Modern retail in Africa is still dwarfed by the traditional trade. Marketers who dismiss this relationship-heavy retail model do so at their peril.
How luxury brands become a source of meaningfulness for employees
Research finds brands don’t just sell products. They can also provide employees with stories through which they feel their work is meaningful
Redefining honesty in a crisis: Why truth alone is not enough
Honesty must be demonstrated through transparency, accountability and action – shaping both reputation and future trust following a crisis.
Lesotho bank’s culturally intelligent campaign beats bigger rivals
In the funeral plan category, where most advertisements look like an obituary, Standard Lesotho Bank opted to ‘sell the cow’, not the policy.
AMC magazine brings latest news and insights for Africa’s marketers
Strategic Marketing for Africa, the publication for deep-thinking African marketing professionals, is not to be missed.
Global study of marketers and agencies is coming to Kenya for first time
CEO of Scopen says the expansion into East Africa is a natural progression following the success of the research in South Africa.
Huge African and Caribbean trade potential can be unlocked, study finds
Report says around 80% of Africa’s annual goods export potential to the Caribbean remains untapped.